Training Paths


Fundamentals 1 • Technical Environment 



What are the main technical elements to enable collection of digital data?



  1. Understand the different terms and technical solutions used
  2. Present how tag and consent management solutions work
  3. Identify key privacy issues related to data collection

120 min

Fundamentals 2 • Technical compliance with CNIL guidelines



What are the technical impacts for the implementation of the CNIL guidelines?



  1. Reminder of the main points of the guidelines and recommendations of the CNIL concerning cookies and trackers
  2. Technical impacts on tag management solutions
  3. Technical impacts on consent management solutions
  4. Technical impacts on audience solutions
  5. Technical impacts on partner tags

120 min

The Team of trainers

Nicolas Malo

A reference in Digital Analytics in France, Nicolas trains and supports companies with confidence and kindness.

Rémi Grésillon

Digital Analytics Consultant, Rémi guides you with expertise to better understand the mechanisms of your analytics tools.

Hugo Stepien

Digital Analytics Consultant,
Hugo helps you get a good understanding of the use
of your Digital Analytics solution.

Evelien Vieveen

Digital Analytics Consultant,
Evelien helps you understand the data on your ecommerce website.

Hugo Sanchez

Digital Analytics Consultant, Hugo guides you in mastering your Digital Analytics tools.

Optimal Ways is a Qualiopi certified training organization.

All our training courses are OPCO eligible.


Target Audience:

Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.


For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.

For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.


Our training programs and the premises of Optimal Ways are accessible to people with disabilities. Optimal Ways identifies constraints related to the disability situation (accessibility of premises, equipment, mobility, compatibility with the training schedule, hours, and pace) and assesses specific needs.


once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal availability of the client.


to plan a training 

Legal Information

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