Training Paths


Fundamentals 1 • Technical Environment 



What are the main technical elements to enable collection of digital data?



  1. Understand the different terms and technical solutions used
  2. Present how tag and consent management solutions work
  3. Identify key privacy issues related to data collection

120 min

Fundamentals 2 • Technical compliance with CNIL guidelines



What are the technical impacts for the implementation of the CNIL guidelines?



  1. Reminder of the main points of the guidelines and recommendations of the CNIL concerning cookies and trackers
  2. Technical impacts on tag management solutions
  3. Technical impacts on consent management solutions
  4. Technical impacts on audience solutions
  5. Technical impacts on partner tags

120 min

The Team of trainers

Nicolas Malo

A reference in Digital Analytics in France, Nicolas trains and supports companies with confidence and kindness.

Camille Chaudet

Digital Analytics expert in France, Camille helps to ensure the excellence of the company's training mission.

Hugo Stepien

Digital Analytics Consultant,
Hugo helps you get a good understanding of the use
of your Digital Analytics solution.

Evelien Vieveen

Digital Analytics Consultant,
Evelien helps you understand the data on your ecommerce website.

Optimal Ways is a Qualiopi certified training organization.

All our training courses are OPCO eligible.


Target Audience:

Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.


For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.

For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.


Our training courses are delivered within the company, so the management of disabilities is carried out in association with the client's disability advisor.

Our objective: to coordinate ourselves to ensure that a person with a disability can follow the training.


once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal organization of the client.


to plan a training 

Legal Information

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