Adobe Analytics
for ecommerce training
Qualiopi-certified training organization. All our training courses are eligible for Opco funding and are offered in person or remotely, in French or English.
This Adobe Analytics training course is specially designed for e-commerce, traffic acquisition, merchandising, CRM and UX/Conversion teams. By the end of this course, you’ll have mastered the fundamentals of Adobe Analytics and will be able to analyze the performance of your ecommerce site.
Modules objectives
– Discover the fundamentals of Adobe Analytics and the world of Digital Analytics.
– Learn essential key concepts (visitors, visits, bounce rate, conversion rate, incentives to action, etc.) applied to Adobe Analytics.
– Practical application of knowledge through the use of standard reports and the creation of customized reports with “Explorer”.
– Awareness of crucial data collection principles and issues.
Target audience
Ecommerce, acquisition, merchandising, CRO, UX and CRM teams wishing to make progress in using Adobe Analytics and analyzing the performance of their ecommerce platforms.
Prerequisites
For the basic modules, a good knowledge of the web and emarketing is required, validated by a pre-training quiz.
For other modules, the prerequisite is the level of a previous module, validated by a quiz.
Level
Beginners to advanced.
Duration
From 2h to 12h depending on the modules chosen.
Practical information
In-company training delivered by an instructor specialized in digital analytics, on site or remotely.
Consult our practical details >
91%
Satisfaction rate
in 2024
100%
Success rate
in 2024
Module 1: Adobe Analytics – Fundamentals
Level: Beginner | Duration: 2h
Discover the features and data model of Adobe Analytics.
Objectives :
1. Present the main features of Adobe Analytics
2. Understand how the main metrics in Adobe Analytics are calculated
3. Identify the main use cases for metrics to meet analysis needs.
Module 2: Adobe Analytics – Data visualization
Level: Beginner | Duration: 2h
Get to grips with the segmentation module and calculated metrics in Adobe Analytics
Objectives:
1. Understand the different types of workspaces
2. Use workspace functionality in Adobe Analytics
3. Identify the main use cases to meet analysis needs
Module 3: Adobe Analytics 4 – Explorer & segmentation
Level: Intermediate | Duration: 2h
Get to grips with the segmentation module and calculated metrics in Adobe Analytics.
Objectives:
1. Understand the different types of segmentation
2. Use the segmentation and calculated metrics functionality in Adobe Analytics
3. Identify main key use cases to meet analysis needs
Module 4: Adobe Analytics – Key analytics & workspace usage
Level: Intermediate | Duration: 2h
Go further with your ecommerce site analysis using the workspace.
Objectives:
1. Present the key analyses to be carried out for an Ecommerce site with Adobe Analytics
2. Get to grips with the Adobe Analytics workspace functionality for analyses
3. Identify the main key analytics required
Module 5: Adobe Analytics – Data collection
Level: Advanced | Duration: 2h
Understand how data collection works in Adobe Analytics to improve the relevance of your analyses.
Objectives:
1.Understand the main data collection methods in Adobe Analytics
2. Analyze existing markup
3. Identify the main cases of data collection to meet analysis needs
Module 6: Adobe Analytics – Configuration
Level: Advanced | Duration: 2h
Take control of the configuration of your Adobe Analytics account to ensure regulatory compliance and improve the quality of the data you collect.
Objectives:
1. Understand the main configuration options in Adobe Analytics
2. Analyze existing configuration
3. Identify key opportunities for improvement to meet analysis needs
Our teaching methods
Our 2-hour modules are designed to maximize participants’ concentration and commitment.
Thanks to real-life case studies and the confidential use of your own data, you’ll easily assimilate the concepts covered. Our approach is pragmatic: we share best practices and concrete avenues of analysis.
Learning assessment
A multiple-choice questionnaire is sent to all participants at the end of each training module.
A score of at least 70% is required to validate learning and move on to the next module. A training certificate is sent to each participant for the completed modules once the training is finished.
Accessibility
Our training courses are accessible to people with disabilities, whether in person or remotely.
We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the course, timetables, pace…) and assess the specific needs to adapt the training courses.
Why choose Optimal Ways Academy?
Discover our training programs, led by a team of expert consultants in Digital Analytics. Every day, they work closely with ecommerce teams, providing concrete and innovative solutions.
As a Qualiopi certified training organization, we make a point of following strict processes to guarantee the excellence of our services. Our programs are designed to perfectly match the unique needs and maturity level of your team.
Join us to transform your digital skills and boost your performance!
They trust us
Teams from numerous national and international brands have benefited from our training courses.
