Google Analytics Training
Qualiopi-certified training organization. Our training courses are offered to companies, either face-to-face or remotely, in French or English , and are Opco eligible.
The goal of this course is to enable digital and/or e-commerce teams to master Google Analytics (GA4) in order toanalyze performance, understand user behavior, and drive business decisions.
Objectives
– Master GA4 to drive digital and e-commerce performance
– Make the most of reports and visualizations
– Take your analysis to the next level with Explorer and segmentation
– Organize, share, and ensure the reliability of your analyses.
Target audience
Digital teams, e-commerce teams, acquisition teams, merchandising teams, CRO teams, UX teams, and CRM teams looking to improve their use of Google Analytics and their analysis of the performance of their digital and e-commerce platforms.
Prerequisites
– Proficiency with the following software
– Basic knowledge of digital marketing
– Access to a Google Analytics account
– Access to Google Data Studio recommended
Benefits
Upon completion of this program, participants and their companies will benefit from:
– a better understanding of Google Analytics,
– more reliable and actionable e-commerce analytics,
– effective use of reports, explorations, and segmentations,
– clear and shared presentation of results via Google Data Studio,
– sustainable improvement in the quality of collected data,
– more autonomous and decision-oriented digital and/or e-commerce management.
Level
Beginners to advanced
Duration
From 2 h to 12 h depending on the modules chosen
Practical information
In-company training delivered by an instructor specialized in digital analytics, on site or remotely.
Consult our practical details >
84%
Satisfaction rate
in 2024
89%
Success rate
in 2024
Module 1: Google Analytics – Fundamentals
Level: Beginner | Duration: 2 h
Understand the fundamentals of digital analytics and master the key principles and uses of Google Analytics 4.
Objectives:
1. Understand the fundamentals of digital analytics
2. Master the key principles and data model of Google Analytics
3. Identify the main use cases and possible analyses
Module 2: Google Analytics – Data visualization
Level: Beginner | Duration: 2 h
Efficiently analyze and interpret data in Google Analytics with the right reports and visualizations.
Objectives:
1. Discover the main reports and their use cases
2. Get to grips with the interface and visualization functionalities
3. Choose the visualization modes best suited to your business analysis needs.
Module 3: Google Analytics – Explorer & segmentation
Level: Intermediate | Duration: 2 h
Analyze data with exploration and segmentation in Google Analytics to meet concrete business challenges.
Objectives:
1. Master the principles of segmentation and their impact on analysis
2. Exploit the “Explorer” functionality to create customized analyses
3. Identify the main use cases according to your needs
Module 4: Google Analytics – Key analytics & using Looker Studio
Level: Intermediate | Duration: 2 h
Analyze digital and/or e-commerce performance by creating key metrics and GA4 dashboards in Google Data Studio.
Objectives:
1. Identify key metrics for managing digital and/or e-commerce performance
2. Use Google Data Studio to visualize and analyze Google Analytics data
3. Design dashboards tailored to business needs
Module 5: Google Analytics – Data collection
Level: Advanced | Duration: 2 h
Improve the reliability of Google Analytics data collection to ensure reliable analysis, consistent attribution and usable data over time.
Objectives:
1. Understand the Google Analytics collection model and its impact on analysis
2. Discover the principles and benefits of Server-Side collection
3. Identify the causes of and solutions for (un)assigned traffic
Module 6: Google Analytics – Configuration
Level: Advanced | Duration: 2 h
Master Google Analytics configuration to ensure regulatory compliance and improve data reliability for business analysis.
Objectives:
1. Understand the main configuration issues with Google Analytics
2. Get to grips with the main configuration parameters
3. Use configuration to respond effectively to business analysis challenges
Our teaching methods
Our 2-hour modules are designed to maximize participants’ focus and engagement. Byexamining real-world case studies and using your own data — all in strict confidence—you’ll easily grasp the concepts covered. Our approach is pragmatic: we share best practices and concrete analytical insights.
Learning assessment
A multiple-choice questionnaire is sent to all participants at the end of each training module. A score of at least 70% is required for validation. A training certificate is sent to each participant for the modules completed, once the training is over.
Accessibility
Our online and face-to-face training courses are accessible to people with disabilities. We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the training course, timetables, pace…) and assess the specific needs to adapt the training courses.
Pourquoi choisir Optimal Ways Academy ?
- Nos formateurs experts en Digital Analytics permettent à vos équipes de progresser rapidement dans la démarche d’analyse et d’optimisation.
- Nos modules de 2 heures sont conçus pour maximiser la concentration et l’engagement des participants. Ce format souple facilite la planification des formations pour vos équipes.
- Nos programmes sont conçus pour répondre parfaitement aux besoins uniques et au niveau de maturité de votre équipe.
- L’étude de cas réels et l’utilisation de vos propres données en toute confidentialité permet un apprentissage facile des concepts abordés.
- Nos formations favorisent rapidement et concrètement le développement de nouvelles compétences pour vos équipes.
- La certification Qualiopi atteste de la qualité et l’efficacité de nos actions de formation continue.
Ils nous font confiance
Depuis la création d’Optimal Ways Academy, des équipes de nombreuses enseignes
d’envergure nationale et internationale ont pu bénéficier de nos formations.
