About us

Who we are

Optimal Ways is an agency specializing in digital analytics for ecommerce and retail, helping and training ecommerce teams to make informed decisions in a sustainable and responsible way.
We work with customers in France and all over the world, and all our services are available in both French and English. Thanks to an innovative approach to consulting and training, we can ensure that your teams develop their skills.

As an independent third party, we focus exclusively on digital analytics and guarantee you totally independent advice with no conflicts of interest. We use market-leading solutions for digital analytics (Adobe Analytics, Google Analytics and Piano Analytics), tag management (Google Tag Manager, TagCommander and Tealium), UX analytics (Contentsquare and Microsoft Clarity) and consent management (Didomi, OneTrust and TrustCommander).

Our agency is certified B Corp and we are a member of the 1% for the Planet collective, because we have chosen a CSR approach that has an impact. We support start-ups and associations in the social and solidarity economy (SSE) and seek to make a positive impact on the environment and society, together.

Our trainers

All our trainers are consultants specializing in digital analytics for ecommerce, with an excellent understanding of business issues, key indicators and best practices. They will guide you through the use of your solution with expertise and pedagogy.

Nicolas Malo

Rémi Grésillon

Hugo Stepien

Evelien Vieveen

Hugo Sanchez

Tailor-made training, face-to-face or distance learning

Whether you’re a beginner or an expert, you can define your own learning path.
Our training programs can be adapted to your needs and the maturity of your team.
Our training programs are accessible to people with disabilities.

Pourquoi choisir Optimal Ways Academy ?

  • Nos formateurs experts en Digital Analytics permettent à vos équipes de progresser rapidement dans la démarche d’analyse et d’optimisation.
  • Nos modules de 2 heures sont conçus pour maximiser la concentration et l’engagement des participants. Ce format souple facilite la planification des formations pour vos équipes.
  • Nos programmes sont conçus pour répondre parfaitement aux besoins uniques et au niveau de maturité de votre équipe.
  • L’étude de cas réels et l’utilisation de vos propres données en toute confidentialité permet un apprentissage facile des concepts abordés.
  • Nos formations favorisent rapidement et concrètement le développement de nouvelles compétences pour vos équipes.
  • La certification Qualiopi atteste de la qualité et l’efficacité de nos actions de formation continue.

Ils nous font confiance

Depuis la création d’Optimal Ways Academy, des équipes de nombreuses enseignes
 d’envergure nationale et internationale ont pu bénéficier de nos formations.