Training Paths

Contentsquare

Fundamentals 1 • Discovery

 

Description

How to use Contentsquare for the analysis of an e-commerce site?

 

Target

  1. Understand the possibilities of UX analysis
  2. Get started with the Contentsquare interface
  3. Identify key uses of Contentsquare to meet the analysis needs of ecommerce sites

120 min

Fundamentals 2 • Main Metrics

 

Description

How do I use the main metrics in Contentsquare?

 

Objectifs

  1. Understand how indicators are calculated in Contentsquare
  2. Use these indicators in the main reports
  3. Identify relevant use cases with the analyses

120 min

Fundamentals 3 • Configuration

 

Description

How do I configure my project in Contentsquare?

 

Target

  1. Understand the organization of data in Contentsquare
  2. Setting up mappings, objectives and zoning
  3.  Identify use cases adapted to the needs of analysis

120 min

Fundamentals 4 • Data Visualization

 

Description

How to get familiar with the main features?

 

Target

  1. Understand the possibilities of each mode of analysis
  2. Take control of the different reports
  3. Identify the visualization modes corresponding to the analysis needs

120 min

Analysis 1 • Campaigns

Description

How to analyze traffic acquisition campaigns?

 

Target

  1. Understand the possibilities of campaign-level analytics
  2. Efficiently configure Contentsquare for campaigns
  3. Identify optimization leads at the campaign level

120 min

Analysis 2 • Content

 

Description

How to analyze by page type?

 

Target

  1. Understand the possibilities of analysis at the content level
  2. Efficiently configure Contentsquare for content
  3. Identify ways of optimizing the content

120 min

Analysis 3 • Tests

 

Description

How to measure the impact of a change on the site?

 

Target

  1. Understand the possibilities of analysis at the test level
  2. Efficiently configure Contentsquare for testing
  3. Identify ways of optimizing tests

120 min

The Team of trainers

Nicolas Malo

A reference in Digital Analytics in France, Nicolas has been trainings teams in Digital Analytics since 2012.

Camille Chaudet

Digital Analytics expert in France, Camille helps to ensure the excellence of the company's training mission.

Hugo Stepien

Digital Analytics Consultant, Hugo helps you get a good understanding of the use of your Digital Analytics solution.

Optimal Ways is a Qualiopi certified training organization.

All our training courses are OPCO eligible.

 

Target Audience :

Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.

Prérequisite :

For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.

For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.

Accessibility :

Our training courses are delivered within the company, so the management of disabilities is carried out in association with the client's disability advisor.

Our objective: to coordinate ourselves to ensure that a person with a disability can follow the training.

Delay :

once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal organization of the client.

CONTACT Us

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