Training Paths
Google Analytics
Fundamentals 1 • Discovery
Description
How to use Google Analytics for the analysis of an e-commerce site?
Target
- Understand the difference between a behavioral analysis solution and other available solutions
- Get started with the Google Analytics interface
- Identify the main use cases of Google Analytics to meet business needs
120 min
Fundamentals 2 • Main Metrics
Description
What is the definition and calculation method of the main metrics in Google Analytics?
Target
- Understand how the main metrics of Google Analytics are calculated
- Use key metrics in Google Analytics reports
- Identify the main cases of using metrics to meet analysis needs
120 min
Fundamentals 3 • Data Visualization
Description
How to report and visualize the data in Google Analytics?
Target
- Understand the main modes of data visualization
- Use the main features in Google Analytics reports
- Identify the main use cases of visualization to meet the needs of analysis
120 min
Fundamentals 4 • Data Collection
Description
How is the data collected and agregated in Google Analytics?
Target
- Understand the main modes of data collection in Google Analytics
- Analyze the existing marking
- Identify the main cases of data collection to meet the needs of analysis
120 min
Fundamentals 5 • Data Model
Description
How is the data structured in Google Analytics?
Target
- Understanding the data model in Google Analytics
- Analyze the available dimensions and metrics
- Identify the main dimensions and metrics needed to meet the analysis needs
120 min
Fundamentals 6 • Segmentation
Description
How to use segmentation for analysis with Google Analytics?
Target
- Understand the different types of segmentation
- Use segmentation functionality in Google Analytics
- Identify key use cases to meet analysis needs
120 min
Fundamentals 7 • Advanced Features
Description
How to use the custom reports, emails and alerts in Google Analytics for my analysis?
Target
- Understand the advanced features of Google Analytics
- Apply the features
- Identify the main use cases to meet the analysis needs
120 min
Fundamentals 8 • Governance
Description
How to manage governance and settings in Google Analytics?
Target
- Understand how Google Analytics account management, properties and views work
- Take charge of the main user management functionalities, properties, filters and objectives
- Identify areas for improvement in the governance and configuration of Google Analytics
120 min
Fundamentals 9 • Certification 1
Description
How to effectively prepare for Google Analytics certification?
Target
- Presentation of how the exam works
- Reminder of the main concepts
- Exam preparation
120 min
Fundamentals 10 • Certification 2
Description
How to effectively prepare for Google Analytics certification?
Target
- Presentation of the specific concepts for the exam
- Practical exercises
- Exam preparation
120 min
Audience 1 • Basics
Description
How to analyze the audience of an e-commerce site with Google Analytics?
Target
- Understand the principles of collecting and aggregating data for audiences
- Take charge of the main “Audience” type reports
- Identify areas for improvement for the site audience
120 min
Acquisition 1 • Basics
Description
How to analyze the acquisition of an e-commerce site with Google Analytics?
Target
- Understand the principles of collecting and aggregating data for acquisition
- Take charge of the main “Acquisition” type reports
- Identify areas for improvement for the acquisition of the site
120 min
Acquisition 2 • Attribution
Description
How to use attribution for analysis with Google Analytics?
Target
- Understand the different types of attribution possible
- Take charge of the main “Multichannel funnels” report
- Identify areas for improvement for the acquisition of the site
120 min
Acquisition 3 • Governance
Description
How to manage acquisition tracking with Google Analytics?
Target
- Understand the stakes of campaign branding
- Take control of the marketing channel settings
- Identify areas for improvement in marketing campaigns and channels
120 min
Merchandising 1 • Basics
Description
How to analyze the merchandising of an e-commerce site with Google Analytics?
Target
- Understand the principles of collecting and aggregating data for merchandising
- Take charge of the main “Behavior” and “Product performance” reports
- Identify areas for improvement for the content and merchandising of the site
120 min
Merchandising 2 • Advanced Features
Description
How to deepen merchandising analysis with Google Analytics?
Target
- Understand the main types of merchandising analysis
- Deepen the analysis of the site merchandising
- Identify areas for improvement in the content and merchandising of the site
120 min
Searchandising 1 • Basics
Description
How to analyze internal search reports with Google Analytics?
Target
- Understand the principles of data collection and aggregation for searchandising
2. Get to grips with the main “SiteSearch” reports
3. Identify areas for improvement in site searchandising
120 min
Searchandising 2 • Advanced Features
Description
How can I perform additional analysis related to internal search in Google Analytics?
Target
- Understand the main types of analysis for internal research
2. Deepen the analysis of site searchandising
3. Identify areas for improvement in searchandising
120 min
Conversion 1 • Basics
Description
How to analyze the conversion and checkout of an e-commerce site with Google Analytics?
Target
- Understand the principles of data collection and aggregation for conversion and e-commerce
- Take charge of the main “Conversions” type reports
- Identify areas for improvement for the conversion and e-commerce of the site
120 min
Conversion 2 • Advanced Features
Description
How to go deeper within the conversion and checkout analysis with Google Analytics?
Target
- Understand the main types of analytics for conversion and ecommerce
- Deepen conversion analysis and ecommerce
- Identify areas for improvement in conversion and ecommerce
120 min
The Team of trainers
Nicolas Malo
A reference in Digital Analytics in France, Nicolas trains and supports companies with confidence and kindness.
Rémi Grésillon
Digital Analytics Consultant, Rémi guides you with expertise to better understand the mechanisms of your analytics tools.
Hugo Stepien
Digital Analytics Consultant,
Hugo helps you get a good understanding of the use
of your Digital Analytics solution.
Evelien Vieveen
Digital Analytics Consultant,
Evelien helps you understand the data on your ecommerce website.
Hugo Sanchez
Digital Analytics Consultant, Hugo guides you in mastering your Digital Analytics tools.
Optimal Ways is a Qualiopi certified training organization.
All our training courses are OPCO eligible.
Target Audience:
Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.
Prérequisite:
For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.
For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.
Accessibility:
Our training programs and the premises of Optimal Ways are accessible to people with disabilities. Optimal Ways identifies constraints related to the disability situation (accessibility of premises, equipment, mobility, compatibility with the training schedule, hours, and pace) and assesses specific needs.
Delay:
once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal availability of the client.
CONTACT Us
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