Training Paths

Google Analytics

Fundamentals 1 • Discovery

 

Description

How to use Google Analytics for the analysis of an e-commerce site?

 

Target

  1. Understand the difference between a behavioral analysis solution and other available solutions
  2. Get started with the Google Analytics interface
  3. Identify the main use cases of Google Analytics to meet business needs

120 min

Fundamentals 2 • Main Metrics

 

Description

What is the definition and calculation method of the main metrics in Google Analytics?

 

Target

  1. Understand how the main metrics of Google Analytics are calculated
  2. Use key metrics in Google Analytics reports
  3. Identify the main cases of using metrics to meet analysis needs

120 min

Fundamentals 3 • Data Visualization

 

Description

How to report and visualize the data in Google Analytics?

 

Target

  1. Understand the main modes of data visualization
  2. Use the main features in Google Analytics reports
  3. Identify the main use cases of visualization to meet the needs of analysis

120 min

Fundamentals 4 • Data Collection

 

Description

How is the data collected and agregated in Google Analytics?

 

Target

  1. Understand the main modes of data collection in Google Analytics
  2. Analyze the existing marking
  3. Identify the main cases of data collection to meet the needs of analysis

120 min

Fundamentals 5 • Data Model

 

Description

How is the data structured in Google Analytics?

 

Target

  1. Understanding the data model in Google Analytics
  2. Analyze the available dimensions and metrics
  3. Identify the main dimensions and metrics needed to meet the analysis needs

120 min

Fundamentals 6 • Segmentation

 

Description

How to use segmentation for analysis with Google Analytics?

 

Target

  1. Understand the different types of segmentation
  2. Use segmentation functionality in Google Analytics
  3. Identify key use cases to meet analysis needs

120 min

Fundamentals 7 • Advanced Features

 

Description

How to use the custom reports, emails and alerts in Google Analytics for my analysis?

 

Target

  1. Understand the advanced features of Google Analytics
  2.  Apply the features
  3. Identify the main use cases to meet the analysis needs

120 min

Fundamentals 8 • Governance

 

Description

How to manage governance and settings in Google Analytics?

 

Target

  1. Understand how Google Analytics account management, properties and views work
  2. Take charge of the main user management functionalities, properties, filters and objectives
  3. Identify areas for improvement in the governance and configuration of Google Analytics

120 min

Fundamentals 9 • Certification 1

 

Description

How to effectively prepare for Google Analytics certification?

 

Target

  1. Presentation of how the exam works
  2. Reminder of the main concepts
  3. Exam preparation

120 min

Fundamentals 10 • Certification 2

 

Description

How to effectively prepare for Google Analytics certification?

 

Target

  1. Presentation of the specific concepts for the exam
  2. Practical exercises
  3. Exam preparation

120 min

Audience 1 • Basics

 

Description

How to analyze the audience of an e-commerce site with Google Analytics?

 

Target

  1. Understand the principles of collecting and aggregating data for audiences
  2. Take charge of the main “Audience” type reports
  3. Identify areas for improvement for the site audience

120 min

Acquisition 1 • Basics

 

Description

How to analyze the acquisition of an e-commerce site with Google Analytics?

 

Target

  1. Understand the principles of collecting and aggregating data for acquisition
  2. Take charge of the main “” Acquisition “type reports
  3. Identify areas for improvement for the acquisition of the site

120 min

Acquisition 2 • Attribution

 

Description

How to use attribution for analysis with Google Analytics?

 

Target

  1. Understand the different types of attribution possible
  2. Take charge of the main “Multichannel funnels” report
  3. Identify areas for improvement for the acquisition of the site

120 min

Acquisition 3 • Governance

 

Description

How to manage acquisition tracking with Google Analytics?

 

Target

  1. Understand the stakes of campaign branding
  2. Take control of the marketing channel settings
  3. Identify areas for improvement in marketing campaigns and channels

120 min

Merchandising 1 • Bases

 

Description

How to analyze the merchandising of an e-commerce site with Google Analytics?

 

Target

  1. Understand the principles of collecting and aggregating data for merchandising
  2. Take charge of the main “” Behavior “and” Product performance “reports
  3. Identify areas for improvement for the content and merchandising of the site

120 min

Merchandising 1 • Advanced Features

 

Description

How to deepen merchandising analysis with Google Analytics?

 

Target

  1. Understand the main types of merchandising analysis
  2. Deepen the analysis of the site merchandising
  3. Identify areas for improvement in the content and merchandising of the site

120 min

Conversion 1 • Basics

 

Description

How to analyze the conversion and checkout of an e-commerce site with Google Analytics?

 

Target

  1. Understand the principles of data collection and aggregation for conversion and e-commerce
  2. Take charge of the main “” Conversions “type reports
  3. Identify areas for improvement for the conversion and e-commerce of the site

120 min

Conversion 2 • Advanced Features

 

Description

How to go deeper within the conversion and checkout analysis with Google Analytics?

 

Target

  1. Understand the main types of analytics for conversion and ecommerce
  2. Deepen conversion analysis and ecommerce
  3. Identify areas for improvement in conversion and ecommerce

120 min

The Team of trainers

Nicolas Malo

A reference in Digital Analytics in France, Nicolas has been trainings teams in Digital Analytics since 2012.

Etienne Besème

Digital Analytics Consultant, Etienne easily shares his knowledge and helps you progress rapidly.

Camille Chaudet

Digital Analytics expert in France, Camille helps to ensure the excellence of the company's training mission.

Hugo Stepien

Digital Analytics Consultant, Hugo helps you get a good understanding of the use of your Digital Analytics solution.

Optimal Ways is a Qualiopi certified training organization.

All our training courses are OPCO eligible.

 

Target Audience :

Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.

Prérequisite :

For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.

For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.

Accessibility :

Our training courses are delivered within the company, so the management of disabilities is carried out in association with the client's disability advisor.

Our objective: to coordinate ourselves to ensure that a person with a disability can follow the training.

Delay :

once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal organization of the client.

CONTACT Us

to plan a training 

Mentions légales

Optimal Ways - SAS au capital de 25.500 €
Prestataire de formation enregistré sous le numéro 31 59 07809 59 auprès du Préfet du Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
N° TVA intracommunautaire : FR 51 534 851 514
Déclaration CNIL de conformité à la norme simplifiée NS48 : 1824319
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