About Us
Optimal Ways is an agency specializing in digital analytics for e-commerce and retail that supports and trains e-commerce teams to make informed decisions using a sustainable and responsible approach.
We work with clients in France and around the world. Through our innovative approach to consulting and training, we ensure that the professional development of your teams.
We work with the leading digital analytics solutions on the market (Adobe Analytics, Google Analytics, and Piano Analytics), tag management (Google Tag Manager, TagCommander, and Tealium), and UX analytics (Contentsquare and Microsoft Clarity), and consent management (Didomi, OneTrust, and TrustCommander).
The agency is an associate member of the Fevad (Federation of E-commerce and Mail-Order Sales), France’s largest e-commerce network.
We are proud to implement a CSR initiative that makes a real difference. Our company is B Corp-certified and we are members of the 1% for the Planet.
Our Instructors
All of our trainers are consultants specializing in digital analytics for e-commerce who have an excellent understanding of business challenges, key metrics, and best practices.
They will guide you through the use of your solution with expertise and a focus on learning.
Nicolas Malo
Hugo Stepien
Evelien Vieveen
Tailor-made training, face-to-face or distance learning
Whether you’re a beginner or an expert, you can define your own learning path.
Our training programs can be adapted to your needs and the maturity of your team.
Our training programs are accessible to people with disabilities.
Pourquoi choisir Optimal Ways Academy ?
- Nos formateurs experts en Digital Analytics permettent à vos équipes de progresser rapidement dans la démarche d’analyse et d’optimisation.
- Nos modules de 2 heures sont conçus pour maximiser la concentration et l’engagement des participants. Ce format souple facilite la planification des formations pour vos équipes.
- Nos programmes sont conçus pour répondre parfaitement aux besoins uniques et au niveau de maturité de votre équipe.
- L’étude de cas réels et l’utilisation de vos propres données en toute confidentialité permet un apprentissage facile des concepts abordés.
- Nos formations favorisent rapidement et concrètement le développement de nouvelles compétences pour vos équipes.
- La certification Qualiopi atteste de la qualité et l’efficacité de nos actions de formation continue.
Ils nous font confiance
Depuis la création d’Optimal Ways Academy, des équipes de nombreuses enseignes
d’envergure nationale et internationale ont pu bénéficier de nos formations.
