{"id":1615,"date":"2025-01-17T13:47:16","date_gmt":"2025-01-17T12:47:16","guid":{"rendered":"https:\/\/www.optimalways.academy\/?page_id=1615"},"modified":"2026-01-18T22:22:24","modified_gmt":"2026-01-18T21:22:24","slug":"formation-kpi-ecommerce","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/fr\/formation-kpi-ecommerce\/","title":{"rendered":"KPI e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1615\" class=\"elementor elementor-1615\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c69518a e-con-full e-flex e-con e-parent\" data-id=\"c69518a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6776fe78 e-con-full e-flex e-con e-child\" data-id=\"6776fe78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2492e503 elementor-widget elementor-widget-image\" data-id=\"2492e503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34daaa4 elementor-widget elementor-widget-heading\" data-id=\"34daaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Formation KPI e-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c41be92 elementor-widget elementor-widget-text-editor\" data-id=\"4c41be92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organisme de formation <strong>certifi\u00e9<\/strong> <strong>Qualiopi<\/strong>. Nos formations sont propos\u00e9es aux entreprises, en <strong>pr\u00e9sentiel<\/strong> <strong>ou \u00e0 distance, en fran\u00e7ais ou en anglais <\/strong>et\u00a0sont \u00e9ligibles\u00a0Opco.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aeac706 e-con-full e-flex e-con e-child\" data-id=\"3aeac706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eefd372 elementor-widget elementor-widget-image\" data-id=\"1eefd372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6.png\" class=\"attachment-large size-large wp-image-1657\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6.png 428w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f388122 e-flex e-con-boxed e-con e-parent\" data-id=\"f388122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32d5febc e-con-full e-flex e-con e-child\" data-id=\"32d5febc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4afba elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cd4afba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous pour planifier une formation &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438a882 elementor-widget elementor-widget-text-editor\" data-id=\"438a882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCe parcours a pour objectifs de permettre aux \u00e9quipes e-commerce, marketing et data de <b>structurer une lecture claire et coh\u00e9rente de la performance e-commerce<\/b>, \u00e0 partir des <b>KPI essentiels couvrant l\u2019ensemble du parcours client<\/b>. Il fournit un <b>cadre d\u2019analyse commun<\/b>, ind\u00e9pendant des outils, afin de mieux comprendre les leviers de croissance, d\u2019identifier les points de friction et de piloter les d\u00e9cisions business.<br><br>\n<h2>Objectifs<\/h2>\n&#8211; Structurer l\u2019analyse de la performance e-commerce<br>\n&#8211; Analyser les audiences et la qualit\u00e9 du trafic<br>\n&#8211; Piloter l\u2019acquisition et la d\u00e9couverte produit<br>\n&#8211; Optimiser la conversion, la mon\u00e9tisation et la fid\u00e9lisation<br><br>\n<h2>Public vis\u00e9<\/h2>\n\u00c9quipes e-commerce (acquisition, merchandising, UX&#8230;). \u00c9quipes marketing (CRM, publicit\u00e9&#8230;). \u00c9quipes data et analytics (data analystes, business analystes).<br><br>\n<h2>Pr\u00e9requis<\/h2>\n&#8211; Aisance avec les outils informatiques<br>\n&#8211; Connaissances de base en e-commerce et marketing digital<br>\n&#8211; Notions fondamentales de performance digitale<br>\n&#8211; Aucun outil analytics sp\u00e9cifique requis\u00a0ind\u00e9pendant des solutions (GA4, Piano, Adobe\u2026)<br><br>\n<h2>B\u00e9n\u00e9fices<\/h2>\n\u00c0 l\u2019issue de ce parcours, les participants et leur entreprise b\u00e9n\u00e9ficient de :<br>\n&#8211; une vision claire et partag\u00e9e de la performance e-commerce,<br>\n&#8211; des d\u00e9cisions mieux prioris\u00e9es et plus rapides,<br>\n&#8211; une d\u00e9marche d&rsquo;analyse structur\u00e9e sur l\u2019ensemble du parcours client,<br>\n&#8211; une r\u00e9duction des interpr\u00e9tations erron\u00e9es des donn\u00e9es,<br>\n&#8211; un meilleur alignement entre \u00e9quipes m\u00e9tiers et data,<br>\n&#8211; un pilotage orient\u00e9 rentabilit\u00e9 et cr\u00e9ation de valeur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4739bb7d e-con-full e-flex e-con e-child\" data-id=\"4739bb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c37e454 elementor-widget elementor-widget-text-editor\" data-id=\"6c37e454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Niveau<\/h2><p>D\u00e9butants \u00e0 avanc\u00e9s.<\/p><h2>Dur\u00e9e<\/h2><p>De 2 h \u00e0 12 h en fonction des modules choisis.<\/p><h2>Informations pratiques<\/h2><p>Formations <strong>intra-entreprise<\/strong> dispens\u00e9es par un instructeur sp\u00e9cialiste du Digital Analytics, sur site ou \u00e0 distance. <br \/><a href=\"https:\/\/www.optimalways.academy\/modalites-pratiques\/\">Consulter nos modalit\u00e9s pratiques &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7891bc58 elementor-widget elementor-widget-image\" data-id=\"7891bc58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-118\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd1b101 module e-flex e-con-boxed e-con e-parent\" data-id=\"4dd1b101\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9a26a8 e-con-full e-flex e-con e-child\" data-id=\"7f9a26a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc50379 elementor-widget elementor-widget-text-editor\" data-id=\"5cc50379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 1 : KPI E-commerce \u2013 Fondamentaux<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a199f49 e-con-full e-flex e-con e-child\" data-id=\"6a199f49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd09677 elementor-widget elementor-widget-text-editor\" data-id=\"3cd09677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a90199 e-flex e-con-boxed e-con e-parent\" data-id=\"72a90199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56faaaba e-con-full e-flex e-con e-child\" data-id=\"56faaaba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cddc39f elementor-widget elementor-widget-text-editor\" data-id=\"1cddc39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les bases essentielles pour analyser la performance e-commerce<\/p><p><strong>Objectifs :<\/strong><br \/>1. Apprendre \u00e0 travailler avec les KPI cl\u00e9s du e-commerce et les arbres de KPI<br \/>2. Comprendre l&rsquo;\u00e9quation de march\u00e9 e-commerce et le fonctionnement int\u00e9gr\u00e9 de ses composantes<br \/>3. Se familiariser avec le cadre d&rsquo;analyse e-commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a111cdf e-con-full e-flex e-con e-child\" data-id=\"4a111cdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2166c205 elementor-widget elementor-widget-image\" data-id=\"2166c205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e96fd elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d3e96fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be97564 module e-flex e-con-boxed e-con e-parent\" data-id=\"be97564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-326be168 e-con-full e-flex e-con e-child\" data-id=\"326be168\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c476d3 elementor-widget elementor-widget-text-editor\" data-id=\"61c476d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 2 : KPI E-commerce \u2013 Audience<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527207e5 e-con-full e-flex e-con e-child\" data-id=\"527207e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bafe100 elementor-widget elementor-widget-text-editor\" data-id=\"7bafe100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f7ca5ca e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ca5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16db3d7d e-con-full e-flex e-con e-child\" data-id=\"16db3d7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261d4250 elementor-widget elementor-widget-text-editor\" data-id=\"261d4250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendre et analyser les audiences e-commerce tout en ma\u00eetrisant les enjeux de qualit\u00e9 de la donn\u00e9e<\/p><p><strong>Objectifs :<\/strong><br \/>1. Comprendre les diff\u00e9rences entre client, utilisateur et session en analytics<br \/>2. Apprendre \u00e0 analyser une audience selon le dispositif, la localisation, les donn\u00e9es d\u00e9mographiques et d&rsquo;autres dimensions<br \/>3. Identifier les facteurs qui influencent la collecte de donn\u00e9es (adblockers, confidentialit\u00e9, consentement, etc.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1310b77c e-con-full e-flex e-con e-child\" data-id=\"1310b77c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b64a6d elementor-widget elementor-widget-image\" data-id=\"6b64a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cfb707 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34cfb707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2769481c module e-flex e-con-boxed e-con e-parent\" data-id=\"2769481c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abfb9a0 e-con-full e-flex e-con e-child\" data-id=\"abfb9a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d4b203 elementor-widget elementor-widget-text-editor\" data-id=\"46d4b203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 3 : KPI E-commerce \u2013 Acquisition<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2c4030 e-con-full e-flex e-con e-child\" data-id=\"4e2c4030\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474b6467 elementor-widget elementor-widget-text-editor\" data-id=\"474b6467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29936803 e-flex e-con-boxed e-con e-parent\" data-id=\"29936803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52bf6024 e-con-full e-flex e-con e-child\" data-id=\"52bf6024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a892fa7 elementor-widget elementor-widget-text-editor\" data-id=\"3a892fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyser et optimiser la performance des canaux d\u2019acquisition pour am\u00e9liorer la qualit\u00e9 du trafic<\/p><p><strong>Objectifs :<\/strong><br \/>1. Identifier les diff\u00e9rents canaux d&rsquo;acquisition (en ligne vs hors ligne, payants vs organiques)<br \/>2. Comprendre les cadres d&rsquo;acquisition de base (TOFU, MOFU, BOFU)<br \/>3. Apprendre \u00e0 analyser les performances des canaux et des campagnes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74d825f8 e-con-full e-flex e-con e-child\" data-id=\"74d825f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11461f9f elementor-widget elementor-widget-image\" data-id=\"11461f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ab3e86 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21ab3e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d6b50d module e-flex e-con-boxed e-con e-parent\" data-id=\"33d6b50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-332ea889 e-con-full e-flex e-con e-child\" data-id=\"332ea889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced9bc0 elementor-widget elementor-widget-text-editor\" data-id=\"4ced9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 4 : KPI E-commerce \u2013 Merchandising<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a70a46d e-con-full e-flex e-con e-child\" data-id=\"7a70a46d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b18f7 elementor-widget elementor-widget-text-editor\" data-id=\"7b18f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2e97df e-flex e-con-boxed e-con e-parent\" data-id=\"6b2e97df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4af881f7 e-con-full e-flex e-con e-child\" data-id=\"4af881f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b61ad6b elementor-widget elementor-widget-text-editor\" data-id=\"6b61ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendre et analyser la descente produit en \u00e9tudiant la navigation, la recherche et les parcours de d\u00e9couverte<\/p><p><strong>Objectifs :<\/strong><br \/>1. Identifier la cat\u00e9gorisation de contenu et les sch\u00e9mas de navigation<br \/>2. Comprendre les parcours de d\u00e9couverte produit<br \/>3. Apprendre \u00e0 analyser la navigation sur les produits et le comportement de recherche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405cfc11 e-con-full e-flex e-con e-child\" data-id=\"405cfc11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eadffdb elementor-widget elementor-widget-image\" data-id=\"7eadffdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4e28d elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ab4e28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e35146 module e-flex e-con-boxed e-con e-parent\" data-id=\"11e35146\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6375f53d e-con-full e-flex e-con e-child\" data-id=\"6375f53d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0ef9 elementor-widget elementor-widget-text-editor\" data-id=\"5e2a0ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 5 : KPI E-commerce \u2013 Checkout<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18be3d59 e-con-full e-flex e-con e-child\" data-id=\"18be3d59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa6b528 elementor-widget elementor-widget-text-editor\" data-id=\"3fa6b528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2c1032 e-flex e-con-boxed e-con e-parent\" data-id=\"3f2c1032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc15baa e-con-full e-flex e-con e-child\" data-id=\"7cc15baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54210506 elementor-widget elementor-widget-text-editor\" data-id=\"54210506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyser le tunnel de commande pour identifier les parcours, mesurer les abandons et d\u00e9tecter les points de friction<\/p><p><strong>Objectifs :<\/strong><br \/>1. Identifier les diff\u00e9rents parcours possibles d&rsquo;un tunnel de commande<br \/>2. Comprendre le calcul des diff\u00e9rents taux d&rsquo;abandon<br \/>3. Apprendre \u00e0 analyser les entonnoirs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc3ee91 e-con-full e-flex e-con e-child\" data-id=\"5fc3ee91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62776b5b elementor-widget elementor-widget-image\" data-id=\"62776b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cc31b2 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70cc31b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2cfd4 module e-flex e-con-boxed e-con e-parent\" data-id=\"7d2cfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d3956b7 e-con-full e-flex e-con e-child\" data-id=\"6d3956b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77946077 elementor-widget elementor-widget-text-editor\" data-id=\"77946077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 6 : KPI E-commerce \u2013 Mon\u00e9tisation &amp; Fid\u00e9lisation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bf8fa7 e-con-full e-flex e-con e-child\" data-id=\"51bf8fa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2656fc23 elementor-widget elementor-widget-text-editor\" data-id=\"2656fc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39854848 e-flex e-con-boxed e-con e-parent\" data-id=\"39854848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2372a6a1 e-con-full e-flex e-con e-child\" data-id=\"2372a6a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7473 elementor-widget elementor-widget-text-editor\" data-id=\"82b7473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyser la mon\u00e9tisation et la fid\u00e9lisation pour piloter les revenus et la rentabilit\u00e9 e-commerce<\/p>\n<p><strong>Objectifs :<\/strong><br>1. <span style=\"font-weight: 400;\">Identifier les diff\u00e9rents types de mon\u00e9tisation et les diff\u00e9rences entre r\u00e9tention et acquisition<\/span><br>2. <span style=\"font-weight: 400;\">Comprendre le calcul des indicateurs cl\u00e9s de la mon\u00e9tisation et de la fid\u00e9lisation<\/span><br>3. <span style=\"font-weight: 400;\">Apprendre \u00e0 analyser la rentabilit\u00e9 d\u2019un site e-commerce<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47322ba5 e-con-full e-flex e-con e-child\" data-id=\"47322ba5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71dc8f98 elementor-widget elementor-widget-image\" data-id=\"71dc8f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"74\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4951e7 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6a4951e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af3ae5c e-flex e-con-boxed e-con e-parent\" data-id=\"1af3ae5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59fb8c98 e-con-full e-flex e-con e-child\" data-id=\"59fb8c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af0ecb2 elementor-widget elementor-widget-text-editor\" data-id=\"2af0ecb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-375 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/pedagogie.png\" alt=\"\" width=\"59\" height=\"58\">Notre p\u00e9dagogie<\/h2>\n<p><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l&rsquo;engagement des participants. <strong>Gr\u00e2ce \u00e0 l&rsquo;\u00e9tude de cas r\u00e9els et \u00e0 l&rsquo;utilisation de vos propres donn\u00e9es en toute confidentialit\u00e9<\/strong>, vous assimilerez facilement les concepts abord\u00e9s. Notre approche est pragmatique : nous partageons les bonnes pratiques et des pistes d&rsquo;analyse concr\u00e8tes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d5f6f1 e-con-full e-flex e-con e-child\" data-id=\"68d5f6f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152e5dda elementor-widget elementor-widget-text-editor\" data-id=\"152e5dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-377 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/validation-acquis.png\" alt=\"\" width=\"47\" height=\"49\" \/>\u00c9valuation des acquis<\/h2><p><strong>Un<\/strong> <strong>questionnaire \u00e0 choix multiple<\/strong> est envoy\u00e9 \u00e0 tous les participants \u00e0 la fin de chaque module de formation. Un score de 70 % au minimum est n\u00e9cessaire pour la validation des acquis. <strong>Une attestation de formation<\/strong> <strong>est envoy\u00e9e \u00e0 chaque participant<\/strong>\u00a0pour les modules compl\u00e9t\u00e9s, une fois la formation termin\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48290617 e-con-full e-flex e-con e-child\" data-id=\"48290617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eba3034 elementor-widget elementor-widget-text-editor\" data-id=\"eba3034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-376 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/accessibilite.png\" alt=\"\" width=\"44\" height=\"59\" \/>Accessibilit\u00e9<\/h2><p><strong>Nos formations en ligne et en pr\u00e9sentiel sont accessibles aux personnes en situation de handicap<\/strong>. Nous identifions les contraintes li\u00e9es \u00e0 la situation handicapante (accessibilit\u00e9 des locaux, du mat\u00e9riel, mobilit\u00e9, compatibilit\u00e9 avec le d\u00e9roulement de la formation, horaires, rythme&#8230;) et <strong>nous \u00e9valuons les besoins sp\u00e9cifiques pour adapter les formations<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b21753 e-con-full e-flex e-con e-parent\" data-id=\"8b21753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df73fa3 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"df73fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1728\" class=\"elementor elementor-1728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Optimal Ways Academy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nos formateurs experts en Digital Analytics<\/strong> permettent \u00e0 vos \u00e9quipes de progresser rapidement dans la d\u00e9marche d\u2019analyse et d\u2019optimisation.<\/li><li><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l\u2019engagement des participants. Ce format souple facilite la planification des formations pour vos \u00e9quipes.<\/li><li>Nos programmes sont con\u00e7us pour r\u00e9pondre parfaitement <strong>aux besoins uniques et au niveau de maturit\u00e9 de votre \u00e9quipe<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>L\u2019\u00e9tude de cas r\u00e9els et l\u2019utilisation de vos propres donn\u00e9es<\/strong> en toute confidentialit\u00e9 permet un apprentissage facile des concepts abord\u00e9s.<\/li><li>Nos formations favorisent rapidement et concr\u00e8temen<strong>t le d\u00e9veloppement de nouvelles comp\u00e9tences<\/strong> pour vos \u00e9quipes.<\/li><li>La<strong> certification Qualiopi<\/strong> atteste de la qualit\u00e9 et l\u2019efficacit\u00e9 de nos actions de formation continue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-634\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3cd54 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"ef3cd54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1699ca25 e-flex e-con-boxed e-con e-parent\" data-id=\"1699ca25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c658459 elementor-widget elementor-widget-heading\" data-id=\"c658459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous font confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a939 elementor-widget elementor-widget-text-editor\" data-id=\"e1a939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation d&rsquo;Optimal Ways Academy, des \u00e9quipes de nombreuses enseignes<br>&nbsp;d&rsquo;envergure nationale et internationale ont pu b\u00e9n\u00e9ficier de nos formations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9475 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce9475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35225c7 e-con-full e-flex e-con e-child\" data-id=\"35225c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350b194 elementor-widget elementor-widget-image\" data-id=\"350b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-afibel.png\" class=\"attachment-large size-large wp-image-169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203545 e-con-full e-flex e-con e-child\" data-id=\"4203545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4301b5 elementor-widget elementor-widget-image\" data-id=\"e4301b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"300\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png\" class=\"attachment-large size-large wp-image-1515\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png 525w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024-300x171.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aad84d8 e-con-full e-flex e-con e-child\" data-id=\"aad84d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c19d4 elementor-widget elementor-widget-image\" data-id=\"b4c19d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-doublet.png\" class=\"attachment-large size-large wp-image-172\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd48d7 e-con-full e-flex e-con e-child\" data-id=\"cbd48d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7559939 elementor-widget elementor-widget-image\" data-id=\"7559939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-kiabi.png\" class=\"attachment-large size-large wp-image-173\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde4dba e-con-full e-flex e-con e-child\" data-id=\"dde4dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6a5fe elementor-widget elementor-widget-image\" data-id=\"5b6a5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-brady.png\" class=\"attachment-large size-large wp-image-170\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdeeed6 e-flex e-con-boxed e-con e-parent\" data-id=\"fdeeed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4117df1 e-con-full e-flex e-con e-child\" data-id=\"4117df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132fc92 elementor-widget elementor-widget-image\" data-id=\"132fc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-chronodrive.png\" class=\"attachment-large size-large wp-image-177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc17a3 e-con-full e-flex e-con e-child\" data-id=\"1cc17a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc63a2 elementor-widget elementor-widget-image\" data-id=\"2bc63a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-cyrillus.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71818ec e-con-full e-flex e-con e-child\" data-id=\"71818ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113a01a elementor-widget elementor-widget-image\" data-id=\"113a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-damart.png\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1931913 e-con-full e-flex e-con e-child\" data-id=\"1931913\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63985da elementor-widget elementor-widget-image\" data-id=\"63985da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-decathlon.png\" class=\"attachment-large size-large wp-image-181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7fde4d e-con-full e-flex e-con e-child\" data-id=\"e7fde4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56be646 elementor-widget elementor-widget-image\" data-id=\"56be646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-electro-depot.png\" class=\"attachment-large size-large wp-image-182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3012a e-flex e-con-boxed e-con e-parent\" data-id=\"6c3012a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ae2b7f e-con-full e-flex e-con e-child\" data-id=\"9ae2b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee87fb elementor-widget elementor-widget-image\" data-id=\"9ee87fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-maty.png\" class=\"attachment-large size-large wp-image-183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0328c9f e-con-full e-flex e-con e-child\" data-id=\"0328c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ecf5a elementor-widget elementor-widget-image\" data-id=\"84ecf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-pimkie.png\" class=\"attachment-large size-large wp-image-184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2fe07 e-con-full e-flex e-con e-child\" data-id=\"8a2fe07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d890c elementor-widget elementor-widget-image\" data-id=\"38d890c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-somfy.png\" class=\"attachment-large size-large wp-image-185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ab66a e-con-full e-flex e-con e-child\" data-id=\"a6ab66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d45b9bb elementor-widget elementor-widget-image\" data-id=\"d45b9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-truffaut.png\" class=\"attachment-large size-large wp-image-186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4635ce9 e-con-full e-flex e-con e-child\" data-id=\"4635ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1398b3f elementor-widget elementor-widget-image\" data-id=\"1398b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-vandb.png\" class=\"attachment-large size-large wp-image-187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Formation KPI e-commerce Organisme de formation certifi\u00e9 Qualiopi. Nos formations sont propos\u00e9es aux entreprises, en pr\u00e9sentiel ou \u00e0 distance, en fran\u00e7ais ou en anglais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1615","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formation KPI e-commerce (Qualiopi \/ Opco)<\/title>\n<meta name=\"description\" content=\"Une formation sp\u00e9cialement con\u00e7ue pour les \u00e9quipes e-commerce \u00e0 Paris, Lille et dans toute la France. En pr\u00e9sentiel et \u00e0 distance. 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