{"id":10,"date":"2024-07-01T13:54:42","date_gmt":"2024-07-01T11:54:42","guid":{"rendered":"https:\/\/www.optimalways.academy\/?page_id=10"},"modified":"2026-01-18T22:22:55","modified_gmt":"2026-01-18T21:22:55","slug":"formation-google-analytics-ecommerce","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/fr\/formation-google-analytics-ecommerce\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10\" class=\"elementor elementor-10\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d90e4 e-con-full e-flex e-con e-parent\" data-id=\"92d90e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eae8bf8 e-con-full e-flex e-con e-child\" data-id=\"eae8bf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f34be elementor-widget elementor-widget-image\" data-id=\"f9f34be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b45d elementor-widget elementor-widget-heading\" data-id=\"1e4b45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Formation Google Analytics<br> \npour l\u2019e-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb2ae3 elementor-widget elementor-widget-text-editor\" data-id=\"2fb2ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organisme de formation <strong>certifi\u00e9<\/strong> <strong>Qualiopi<\/strong>. Nos formations sont propos\u00e9es aux entreprises, en <strong>pr\u00e9sentiel<\/strong> <strong>ou \u00e0 distance, en fran\u00e7ais ou en anglais <\/strong>et\u00a0<span style=\"text-align: var(--text-align);\">sont \u00e9ligibles<\/span><span style=\"text-align: var(--text-align); font-family: 'Roboto Bold';\"> Opco.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea75d3 e-con-full e-flex e-con e-child\" data-id=\"fea75d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482947b elementor-widget elementor-widget-image\" data-id=\"482947b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2.png\" class=\"attachment-large size-large wp-image-200\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2.png 428w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c7410 e-flex e-con-boxed e-con e-parent\" data-id=\"b5c7410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed6918e e-con-full e-flex e-con e-child\" data-id=\"ed6918e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f736b4 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f736b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous pour planifier une formation &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88658af elementor-widget elementor-widget-text-editor\" data-id=\"88658af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce parcours a pour objectif de permettre aux \u00e9quipes e-commerce de ma\u00eetriser Google Analytics (GA4) afin d\u2019<b>analyser la performance<\/b>, <b>comprendre les comportements utilisateurs<\/b> et <b>piloter les d\u00e9cisions business<\/b> sur un site e-commerce.<\/p>\n<h2>Objectifs<\/h2>\n<p>&#8211; Ma\u00eetriser GA4 pour piloter la performance e-commerce<br>&#8211; Exploiter les rapports et visualisations<br>&#8211; Approfondir l\u2019analyse avec Explorer &amp; la segmentation<br>&#8211; Fiabiliser la donn\u00e9e<\/p>\n<h2>Public vis\u00e9<\/h2>\n<p>Equipes e-commerce, acquisition, merchandising, CRO, UX et CRM souhaitant progresser avec l&rsquo;utilisation de Google Analytics et l&rsquo;analyse de la performance de leurs plateformes ecommerce.<\/p>\n<h2>Pr\u00e9requis<\/h2>\n<p>&#8211; Aisance avec les outils informatiques<br>&#8211; Connaissances de base en e-commerce et marketing digital<br>&#8211; Acc\u00e8s \u00e0 un compte Google Analytics<br>&#8211; Acc\u00e8s recommand\u00e9 \u00e0 Looker Studio<\/p>\n<h2>B\u00e9n\u00e9fices<\/h2>\n<p>\u00c0 l\u2019issue de ce parcours, les participants et leur entreprise b\u00e9n\u00e9ficient de :<br>&#8211; une meilleure ma\u00eetrise de Google Analytics,<br>&#8211; des analyses e-commerce plus fiables et exploitables,<br>&#8211; une exploitation efficace des rapports, explorations et segmentations,<br>&#8211; une restitution claire et partag\u00e9e des r\u00e9sultats via Looker Studio,<br>&#8211; une am\u00e9lioration durable de la qualit\u00e9 des donn\u00e9es collect\u00e9es,<br>&#8211; un pilotage e-commerce plus autonome et orient\u00e9 d\u00e9cision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6620a e-con-full e-flex e-con e-child\" data-id=\"8a6620a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-346c277 elementor-widget elementor-widget-text-editor\" data-id=\"346c277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Niveau<\/h2><p>D\u00e9butants \u00e0 avanc\u00e9s<\/p><h2>Dur\u00e9e<\/h2><p>De 2 h \u00e0 12 h en fonction des modules choisis<\/p><h2>Informations pratiques<\/h2><p>Formations intra-entreprise dispens\u00e9es par un instructeur sp\u00e9cialiste du Digital Analytics, sur site ou \u00e0 distance. <br \/><a href=\"https:\/\/www.optimalways.academy\/modalites-pratiques\/\">Consulter nos modalit\u00e9s pratiques &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd3c33 e-grid e-con-full e-con e-child\" data-id=\"4fd3c33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6a2b6 pourcentage elementor-widget elementor-widget-text-editor\" data-id=\"6f6a2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>84 %<\/strong><br \/>Taux de satisfaction<br \/>en 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720bb1c pourcentage elementor-widget elementor-widget-text-editor\" data-id=\"720bb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>89 %<\/strong><br \/>Taux de r\u00e9ussite<br \/>en 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c24bf elementor-widget elementor-widget-image\" data-id=\"80c24bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-118\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a15ce1 module e-flex e-con-boxed e-con e-parent\" data-id=\"0a15ce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3f58e3 e-con-full e-flex e-con e-child\" data-id=\"b3f58e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0ee61 elementor-widget elementor-widget-text-editor\" data-id=\"8b0ee61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 1 : Google Analytics &#8211; Fondamentaux<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3efa75 e-con-full e-flex e-con e-child\" data-id=\"b3efa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49255de elementor-widget elementor-widget-text-editor\" data-id=\"49255de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f39c5fc e-flex e-con-boxed e-con e-parent\" data-id=\"f39c5fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c68ab48 e-con-full e-flex e-con e-child\" data-id=\"c68ab48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aff9105 elementor-widget elementor-widget-text-editor\" data-id=\"aff9105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendre les fondamentaux du digital analytics et ma\u00eetriser les principes cl\u00e9s et les usages de Google Analytics 4.<br \/><br \/><br \/><strong>Objectifs : <\/strong><br \/>1. Comprendre les fondamentaux du digital analytics<br \/>2. Ma\u00eetriser les principes cl\u00e9s et le mod\u00e8le de donn\u00e9es de Google Analytics<br \/>3. Identifier les principaux cas d\u2019usage et analyses possibles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c52e18 e-con-full e-flex e-con e-child\" data-id=\"2c52e18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e02d6b elementor-widget elementor-widget-image\" data-id=\"5e02d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7cd4d elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e7cd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35351a4 module e-flex e-con-boxed e-con e-parent\" data-id=\"35351a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5193016 e-con-full e-flex e-con e-child\" data-id=\"5193016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8aa436 elementor-widget elementor-widget-text-editor\" data-id=\"f8aa436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 2 : Google Analytics &#8211; Visualisation de donn\u00e9es<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542fede e-con-full e-flex e-con e-child\" data-id=\"542fede\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68b55f elementor-widget elementor-widget-text-editor\" data-id=\"d68b55f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : D\u00e9butant | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4a563 e-flex e-con-boxed e-con e-parent\" data-id=\"5d4a563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db1b230 e-con-full e-flex e-con e-child\" data-id=\"db1b230\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e62003 elementor-widget elementor-widget-text-editor\" data-id=\"5e62003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7336a870-d36c-47c5-ae03-1d093e91c798\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><p data-start=\"0\" data-end=\"113\" data-is-last-node=\"\" data-is-only-node=\"\">Analyser et interpr\u00e9ter efficacement les donn\u00e9es dans Google Analytics gr\u00e2ce aux bons rapports et visualisations.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><p><strong>Objectifs :<\/strong><br \/>1. <span style=\"font-weight: 400;\">D\u00e9couvrez les principaux rapports et leurs cas d\u2019usage <\/span><br \/>2. Prendre en main l\u2019interface et les fonctionnalit\u00e9s de visualisation<br \/>3. Choisir les modes de visualisations adapt\u00e9s aux besoin d\u2019analyse m\u00e9tier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d6d3d8 e-con-full e-flex e-con e-child\" data-id=\"0d6d3d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc6b8f elementor-widget elementor-widget-image\" data-id=\"adc6b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1f2f4 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ea1f2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e054a module e-flex e-con-boxed e-con e-parent\" data-id=\"e5e054a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-adf3045 e-con-full e-flex e-con e-child\" data-id=\"adf3045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a0ed8 elementor-widget elementor-widget-text-editor\" data-id=\"57a0ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 3 : Google Analytics &#8211; Explorer &amp; segmentation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc3407 e-con-full e-flex e-con e-child\" data-id=\"dcc3407\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab27b6 elementor-widget elementor-widget-text-editor\" data-id=\"4ab27b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : Interm\u00e9diaire | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2376b e-flex e-con-boxed e-con e-parent\" data-id=\"4d2376b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9352513 e-con-full e-flex e-con e-child\" data-id=\"9352513\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2fe76 elementor-widget elementor-widget-text-editor\" data-id=\"2e2fe76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyser les donn\u00e9es avec l\u2019exploration et la segmentation dans Google Analytics pour r\u00e9pondre \u00e0 des enjeux m\u00e9tier concrets.<\/p><p><strong>Objectifs : <\/strong><br \/>1. Ma\u00eetrisez les principes de segmentation et leur impact sur l\u2019analyse<br \/>2. Exploitez la fonctionnalit\u00e9 \u201cExplorer\u201d pour cr\u00e9er des analyses personnalis\u00e9es<br \/>3. Identifier les principaux cas d&rsquo;utilisation en fonction des besoins<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-392cce2 e-con-full e-flex e-con e-child\" data-id=\"392cce2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-471e838 elementor-widget elementor-widget-image\" data-id=\"471e838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6a884 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a6a884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afd5ab module e-flex e-con-boxed e-con e-parent\" data-id=\"0afd5ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-735ed48 e-con-full e-flex e-con e-child\" data-id=\"735ed48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05888dd elementor-widget elementor-widget-text-editor\" data-id=\"05888dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 4 : Google Analytics &#8211; Analyses cl\u00e9s &amp; utilisation Looker Studio<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d61b3bc e-con-full e-flex e-con e-child\" data-id=\"d61b3bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7289a elementor-widget elementor-widget-text-editor\" data-id=\"9d7289a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : Interm\u00e9diaire | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e53ae86 e-flex e-con-boxed e-con e-parent\" data-id=\"e53ae86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f60228f e-con-full e-flex e-con e-child\" data-id=\"f60228f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c591530 elementor-widget elementor-widget-text-editor\" data-id=\"c591530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyser la performance e-commerce en structurant des analyses cl\u00e9s et des tableaux de bord GA4 dans Looker Studio.<\/p><p><strong>Objectifs :<\/strong><br \/>1. Identifier les analyses cl\u00e9s pour piloter la performance e-commerce<br \/>2. Exploiter Looker Studio pour visualiser et analyser les donn\u00e9es Google Analytics<br \/>3. Structurer des tableaux de bord adapt\u00e9s aux besoins m\u00e9tier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-515849f e-con-full e-flex e-con e-child\" data-id=\"515849f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddb76e elementor-widget elementor-widget-image\" data-id=\"fddb76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af78a5e elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af78a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21a5b00 module e-flex e-con-boxed e-con e-parent\" data-id=\"21a5b00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc90da e-con-full e-flex e-con e-child\" data-id=\"7cc90da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f0e0 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 5 : Google Analytics &#8211; Collecte de donn\u00e9es<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95185ff e-con-full e-flex e-con e-child\" data-id=\"95185ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca028a elementor-widget elementor-widget-text-editor\" data-id=\"3ca028a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : Avanc\u00e9 | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d7c6fe e-flex e-con-boxed e-con e-parent\" data-id=\"8d7c6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cde6a2 e-con-full e-flex e-con e-child\" data-id=\"8cde6a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e09146 elementor-widget elementor-widget-text-editor\" data-id=\"2e09146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fiabiliser la collecte des donn\u00e9es Google Analytics pour garantir des analyses fiables, une attribution coh\u00e9rente et des donn\u00e9es exploitables dans la dur\u00e9e.<\/p><p><strong>Objectifs :\u2028<\/strong><br \/>1. <span style=\"font-weight: 400;\">Comprendre le mod\u00e8le de collecte Google Analytics et ses impacts sur l\u2019analyse <\/span><br \/>2. <span style=\"font-weight: 400;\">D\u00e9couvrir les principes et les b\u00e9n\u00e9fices de la collecte Server-Side <\/span><br \/>3. <span style=\"font-weight: 400;\">Identifiez les causes et les solutions li\u00e9es au trafic (un)assigned<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdb09e e-con-full e-flex e-con e-child\" data-id=\"afdb09e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-add5aad elementor-widget elementor-widget-image\" data-id=\"add5aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0395d55 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0395d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52eb77 module e-flex e-con-boxed e-con e-parent\" data-id=\"a52eb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4cb87e e-con-full e-flex e-con e-child\" data-id=\"b4cb87e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd82c25 elementor-widget elementor-widget-text-editor\" data-id=\"cd82c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 6 : Google Analytics &#8211; Configuration<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0850df5 e-con-full e-flex e-con e-child\" data-id=\"0850df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a30d1 elementor-widget elementor-widget-text-editor\" data-id=\"62a30d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Niveau<\/strong> : Avanc\u00e9 | <strong>Dur\u00e9e<\/strong> : 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6012e4 e-flex e-con-boxed e-con e-parent\" data-id=\"f6012e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a652a8d e-con-full e-flex e-con e-child\" data-id=\"a652a8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d651429 elementor-widget elementor-widget-text-editor\" data-id=\"d651429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ma\u00eetriser la configuration de Google Analytics pour assurer la conformit\u00e9 r\u00e9glementaire et am\u00e9liorer la fiabilit\u00e9 des donn\u00e9es au service des analyses m\u00e9tier.<\/p><p><strong>Objectifs :<\/strong><br \/>1. Comprendre les principaux enjeux de configuration avec Google Analytics<br \/>2. <span style=\"font-weight: 400;\">Prendre en main les principaux param\u00e8tres de configuration<\/span><br \/>3. Exploiter la configuration pour r\u00e9pondre efficacement aux enjeux d\u2019analyse m\u00e9tier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a50b93d e-con-full e-flex e-con e-child\" data-id=\"a50b93d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386f19f elementor-widget elementor-widget-image\" data-id=\"386f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1641\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80d76a elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a80d76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/catalogue-de-formation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5a6b46 e-flex e-con-boxed e-con e-parent\" data-id=\"b5a6b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c736c7 e-con-full e-flex e-con e-child\" data-id=\"9c736c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae08267 elementor-widget elementor-widget-text-editor\" data-id=\"ae08267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-375 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/pedagogie.png\" alt=\"\" width=\"59\" height=\"58\" \/>Notre p\u00e9dagogie<\/h2><p><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l&rsquo;engagement des participants. Gr\u00e2ce \u00e0 l&rsquo;<strong>\u00e9tude de cas r\u00e9els<\/strong> <strong>et \u00e0 l&rsquo;utilisation de vos propres donn\u00e9es<\/strong> <strong>en toute confidentialit\u00e9<\/strong>, vous assimilerez facilement les concepts abord\u00e9s. Notre approche est pragmatique : nous partageons les bonnes pratiques et des pistes d&rsquo;analyse concr\u00e8tes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d161f64 e-con-full e-flex e-con e-child\" data-id=\"d161f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86421f4 elementor-widget elementor-widget-text-editor\" data-id=\"86421f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-377 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/validation-acquis.png\" alt=\"\" width=\"47\" height=\"49\" \/>\u00c9valuation des acquis<\/h2><p><strong>Un<\/strong> <strong>questionnaire \u00e0 choix multiple<\/strong> est envoy\u00e9 \u00e0 tous les participants \u00e0 la fin de chaque module de formation. Un score de 70 % au minimum est n\u00e9cessaire pour la validation des acquis. <strong>Une attestation de formation<\/strong> <strong>est envoy\u00e9e \u00e0 chaque participant<\/strong> pour les modules compl\u00e9t\u00e9s, une fois la formation termin\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91c31eb e-con-full e-flex e-con e-child\" data-id=\"91c31eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb3a3d elementor-widget elementor-widget-text-editor\" data-id=\"2fb3a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-376 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/accessibilite.png\" alt=\"\" width=\"44\" height=\"59\" \/>Accessibilit\u00e9<\/h2><p><strong>Nos formations en ligne et en pr\u00e9sentiel sont accessibles aux personnes en situation de handicap<\/strong>. Nous identifions les contraintes li\u00e9es \u00e0 la situation handicapante (accessibilit\u00e9 des locaux, du mat\u00e9riel, mobilit\u00e9, compatibilit\u00e9 avec le d\u00e9roulement de la formation, horaires, rythme&#8230;) et <strong>nous \u00e9valuons les besoins sp\u00e9cifiques pour adapter les formations<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d79ab49 e-con-full e-flex e-con e-parent\" data-id=\"d79ab49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63eae93 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"63eae93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1728\" class=\"elementor elementor-1728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Optimal Ways Academy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nos formateurs experts en Digital Analytics<\/strong> permettent \u00e0 vos \u00e9quipes de progresser rapidement dans la d\u00e9marche d\u2019analyse et d\u2019optimisation.<\/li><li><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l\u2019engagement des participants. Ce format souple facilite la planification des formations pour vos \u00e9quipes.<\/li><li>Nos programmes sont con\u00e7us pour r\u00e9pondre parfaitement <strong>aux besoins uniques et au niveau de maturit\u00e9 de votre \u00e9quipe<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>L\u2019\u00e9tude de cas r\u00e9els et l\u2019utilisation de vos propres donn\u00e9es<\/strong> en toute confidentialit\u00e9 permet un apprentissage facile des concepts abord\u00e9s.<\/li><li>Nos formations favorisent rapidement et concr\u00e8temen<strong>t le d\u00e9veloppement de nouvelles comp\u00e9tences<\/strong> pour vos \u00e9quipes.<\/li><li>La<strong> certification Qualiopi<\/strong> atteste de la qualit\u00e9 et l\u2019efficacit\u00e9 de nos actions de formation continue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-634\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c82df4 e-con-full e-flex e-con e-parent\" data-id=\"7c82df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0932c0 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"d0932c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1699ca25 e-flex e-con-boxed e-con e-parent\" data-id=\"1699ca25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c658459 elementor-widget elementor-widget-heading\" data-id=\"c658459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous font confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a939 elementor-widget elementor-widget-text-editor\" data-id=\"e1a939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation d&rsquo;Optimal Ways Academy, des \u00e9quipes de nombreuses enseignes<br>&nbsp;d&rsquo;envergure nationale et internationale ont pu b\u00e9n\u00e9ficier de nos formations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9475 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce9475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35225c7 e-con-full e-flex e-con e-child\" data-id=\"35225c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350b194 elementor-widget elementor-widget-image\" data-id=\"350b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-afibel.png\" class=\"attachment-large size-large wp-image-169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203545 e-con-full e-flex e-con e-child\" data-id=\"4203545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4301b5 elementor-widget elementor-widget-image\" data-id=\"e4301b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"300\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png\" class=\"attachment-large size-large wp-image-1515\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png 525w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024-300x171.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aad84d8 e-con-full e-flex e-con e-child\" data-id=\"aad84d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c19d4 elementor-widget elementor-widget-image\" data-id=\"b4c19d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-doublet.png\" class=\"attachment-large size-large wp-image-172\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd48d7 e-con-full e-flex e-con e-child\" data-id=\"cbd48d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7559939 elementor-widget elementor-widget-image\" data-id=\"7559939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-kiabi.png\" class=\"attachment-large size-large wp-image-173\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde4dba e-con-full e-flex e-con e-child\" data-id=\"dde4dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6a5fe elementor-widget elementor-widget-image\" data-id=\"5b6a5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-brady.png\" class=\"attachment-large size-large wp-image-170\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdeeed6 e-flex e-con-boxed e-con e-parent\" data-id=\"fdeeed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4117df1 e-con-full e-flex e-con e-child\" data-id=\"4117df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132fc92 elementor-widget elementor-widget-image\" data-id=\"132fc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-chronodrive.png\" class=\"attachment-large size-large wp-image-177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc17a3 e-con-full e-flex e-con e-child\" data-id=\"1cc17a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc63a2 elementor-widget elementor-widget-image\" data-id=\"2bc63a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-cyrillus.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71818ec e-con-full e-flex e-con e-child\" data-id=\"71818ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113a01a elementor-widget elementor-widget-image\" data-id=\"113a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-damart.png\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1931913 e-con-full e-flex e-con e-child\" data-id=\"1931913\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63985da elementor-widget elementor-widget-image\" data-id=\"63985da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-decathlon.png\" class=\"attachment-large size-large wp-image-181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7fde4d e-con-full e-flex e-con e-child\" data-id=\"e7fde4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56be646 elementor-widget elementor-widget-image\" data-id=\"56be646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-electro-depot.png\" class=\"attachment-large size-large wp-image-182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3012a e-flex e-con-boxed e-con e-parent\" data-id=\"6c3012a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ae2b7f e-con-full e-flex e-con e-child\" data-id=\"9ae2b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee87fb elementor-widget elementor-widget-image\" data-id=\"9ee87fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-maty.png\" class=\"attachment-large size-large wp-image-183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0328c9f e-con-full e-flex e-con e-child\" data-id=\"0328c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ecf5a elementor-widget elementor-widget-image\" data-id=\"84ecf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-pimkie.png\" class=\"attachment-large size-large wp-image-184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2fe07 e-con-full e-flex e-con e-child\" data-id=\"8a2fe07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d890c elementor-widget elementor-widget-image\" data-id=\"38d890c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-somfy.png\" class=\"attachment-large size-large wp-image-185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ab66a e-con-full e-flex e-con e-child\" data-id=\"a6ab66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d45b9bb elementor-widget elementor-widget-image\" data-id=\"d45b9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-truffaut.png\" class=\"attachment-large size-large wp-image-186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4635ce9 e-con-full e-flex e-con e-child\" data-id=\"4635ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1398b3f elementor-widget elementor-widget-image\" data-id=\"1398b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-vandb.png\" class=\"attachment-large size-large wp-image-187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Formation Google Analytics pour l\u2019e-commerce Organisme de formation certifi\u00e9 Qualiopi. Nos formations sont propos\u00e9es aux entreprises, en pr\u00e9sentiel ou \u00e0 distance, en fran\u00e7ais ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formation Google Analytics pour l&#039;e-commerce (Qualiopi \/ Opco)<\/title>\n<meta name=\"description\" content=\"Une formation sp\u00e9cialement con\u00e7ue pour les \u00e9quipes e-commerce \u00e0 Paris, Lille et dans toute la France. En pr\u00e9sentiel et \u00e0 distance. 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