{"id":781,"date":"2024-07-01T13:54:42","date_gmt":"2024-07-01T11:54:42","guid":{"rendered":"https:\/\/www.optimalways.academy\/google-analytics\/"},"modified":"2026-01-28T20:54:53","modified_gmt":"2026-01-28T19:54:53","slug":"google-analytics-ecommerce-training","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"781\" class=\"elementor elementor-781 elementor-10\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d90e4 e-con-full e-flex e-con e-parent\" data-id=\"92d90e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eae8bf8 e-con-full e-flex e-con e-child\" data-id=\"eae8bf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f34be elementor-widget elementor-widget-image\" data-id=\"f9f34be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b45d elementor-widget elementor-widget-heading\" data-id=\"1e4b45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Analytics for ecommerce training<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb2ae3 elementor-widget elementor-widget-text-editor\" data-id=\"2fb2ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qualiopi-certified training organization. All our training courses are eligible for Opco funding and are <span style=\"text-align: inherit;\">offered <strong>in person or remotely<\/strong><\/span><strong><span style=\"text-align: inherit;\">, in <\/span>French<span style=\"text-align: inherit;\"> or <\/span>English<span style=\"text-align: inherit;\">.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea75d3 e-con-full e-flex e-con e-child\" data-id=\"fea75d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482947b elementor-widget elementor-widget-image\" data-id=\"482947b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2.png\" class=\"attachment-large size-large wp-image-733\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2.png 428w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere2-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c7410 e-flex e-con-boxed e-con e-parent\" data-id=\"b5c7410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed6918e e-con-full e-flex e-con e-child\" data-id=\"ed6918e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88658af elementor-widget elementor-widget-text-editor\" data-id=\"88658af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This <strong>GA4<\/strong> training course is specially designed for <strong>e-commerce<\/strong>, <strong>traffic acquisition<\/strong>, <strong>merchandising, CRM and UX\/Conversion teams<\/strong>. By the end of this course, you&#8217;ll have mastered the fundamentals of <strong>GA4<\/strong> and will be able to analyze the performance of your <strong>ecommerce site<\/strong>.<\/p><h2>Modules objectives<\/h2><p>&#8211; <strong>Discover<\/strong> the fundamentals of GA4 and the world of Digital Analytics.<br \/>&#8211; <strong>Learn<\/strong> essential key concepts (users, sessions, bounce rate, conversion rate, incentives to action, etc.) applied to GA4.<br \/>&#8211; <strong>Practical application<\/strong> of knowledge through the use of standard reports and the creation of customized reports with &#8220;Explorer&#8221;.<br \/>&#8211;\u00a0<strong>Awareness<\/strong> of crucial data collection principles and issues.<\/p><h2>Target audience<\/h2><p>Ecommerce, acquisition, merchandising, CRO, UX and CRM teams wishing to progress with the use of Google Analytics 4 (GA4) and analyze the performance of their ecommerce platforms.<\/p><h2>Prerequisites<\/h2><p>For the basic modules, a good knowledge of the web and emarketing is required, validated by taking a quiz before the course.For other modules, the prerequisite is the level of a previous module, validated by a quiz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f736b4 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f736b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a training &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6620a e-con-full e-flex e-con e-child\" data-id=\"8a6620a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-346c277 elementor-widget elementor-widget-text-editor\" data-id=\"346c277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Level<\/h2><p>Beginners to advanced<\/p><h2>Duration<\/h2><p>From 2h to 12h depending on the modules chosen<\/p><h2>Practical information<\/h2><p>In-company training delivered by an instructor specialized in digital analytics, on site or remotely. <br \/><a href=\"https:\/\/www.optimalways.academy\/en\/practical-details\/\">Consult our practical details <\/a> &gt;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd3c33 e-grid e-con-full e-con e-child\" data-id=\"4fd3c33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6a2b6 pourcentage elementor-widget elementor-widget-text-editor\" data-id=\"6f6a2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>84%<\/strong><br \/>Satisfaction rate<br \/>in 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720bb1c pourcentage elementor-widget elementor-widget-text-editor\" data-id=\"720bb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>85%<\/strong><br \/>Success rate<br \/>in 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c24bf elementor-widget elementor-widget-image\" data-id=\"80c24bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-716\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a15ce1 module e-flex e-con-boxed e-con e-parent\" data-id=\"0a15ce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3f58e3 e-con-full e-flex e-con e-child\" data-id=\"b3f58e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0ee61 elementor-widget elementor-widget-text-editor\" data-id=\"8b0ee61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 1: Google Analytics 4 &#8211; Fundamentals<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3efa75 e-con-full e-flex e-con e-child\" data-id=\"b3efa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49255de elementor-widget elementor-widget-text-editor\" data-id=\"49255de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f39c5fc e-flex e-con-boxed e-con e-parent\" data-id=\"f39c5fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c68ab48 e-con-full e-flex e-con e-child\" data-id=\"c68ab48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aff9105 elementor-widget elementor-widget-text-editor\" data-id=\"aff9105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover GA4&#8217;s new features and data model.<\/p><p><strong>Objectives:<\/strong><br \/>1. Introduce the new version of Google Analytics<br \/>2.\u00a0<span style=\"font-weight: 400;\">Understand the new data model and the main metrics<br \/><\/span>3. Identify the main differences with Universal Analytics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c52e18 e-con-full e-flex e-con e-child\" data-id=\"2c52e18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e02d6b elementor-widget elementor-widget-image\" data-id=\"5e02d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7cd4d elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e7cd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35351a4 module e-flex e-con-boxed e-con e-parent\" data-id=\"35351a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5193016 e-con-full e-flex e-con e-child\" data-id=\"5193016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8aa436 elementor-widget elementor-widget-text-editor\" data-id=\"f8aa436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 2: Google Analytics 4 &#8211; Data visualization<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542fede e-con-full e-flex e-con e-child\" data-id=\"542fede\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68b55f elementor-widget elementor-widget-text-editor\" data-id=\"d68b55f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4a563 e-flex e-con-boxed e-con e-parent\" data-id=\"5d4a563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db1b230 e-con-full e-flex e-con e-child\" data-id=\"db1b230\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e62003 elementor-widget elementor-widget-text-editor\" data-id=\"5e62003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to use the new reports and best practices in the GA4 interface.<\/p><p><strong>Objectives:<\/strong><br \/>1.\u00a0<span style=\"font-weight: 400;\">Introduce the new reports of GA4<br \/><\/span>2. Get to grips with the new GA4 interface<br \/>3. <span style=\"font-weight: 400;\">Identify the main modes of visualization in relation to the needs<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d6d3d8 e-con-full e-flex e-con e-child\" data-id=\"0d6d3d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc6b8f elementor-widget elementor-widget-image\" data-id=\"adc6b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1f2f4 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ea1f2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e054a module e-flex e-con-boxed e-con e-parent\" data-id=\"e5e054a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-adf3045 e-con-full e-flex e-con e-child\" data-id=\"adf3045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a0ed8 elementor-widget elementor-widget-text-editor\" data-id=\"57a0ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 3: Google Analytics 4 &#8211; Explorer &amp; segmentation<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc3407 e-con-full e-flex e-con e-child\" data-id=\"dcc3407\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab27b6 elementor-widget elementor-widget-text-editor\" data-id=\"4ab27b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Intermediate | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2376b e-flex e-con-boxed e-con e-parent\" data-id=\"4d2376b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9352513 e-con-full e-flex e-con e-child\" data-id=\"9352513\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2fe76 elementor-widget elementor-widget-text-editor\" data-id=\"2e2fe76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to g<span style=\"font-weight: 400;\">et to grips with the new &#8220;Explorer&#8221; analysis module with segmentation functionality<\/span><\/p><p><strong>Objectives:<\/strong><br \/>1. Understand segmentation concepts<br \/>2. Get to grips with the &#8216;Explorer&#8217; functionality<br \/>3. <span style=\"font-weight: 400;\">Identify the main analysis cases to meet your needs<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-392cce2 e-con-full e-flex e-con e-child\" data-id=\"392cce2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-471e838 elementor-widget elementor-widget-image\" data-id=\"471e838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6a884 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a6a884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afd5ab module e-flex e-con-boxed e-con e-parent\" data-id=\"0afd5ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-735ed48 e-con-full e-flex e-con e-child\" data-id=\"735ed48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05888dd elementor-widget elementor-widget-text-editor\" data-id=\"05888dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 4: Google Analytics 4 &#8211; Key analytics &amp; using Looker Studio<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d61b3bc e-con-full e-flex e-con e-child\" data-id=\"d61b3bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7289a elementor-widget elementor-widget-text-editor\" data-id=\"9d7289a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Intermediate | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e53ae86 e-flex e-con-boxed e-con e-parent\" data-id=\"e53ae86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f60228f e-con-full e-flex e-con e-child\" data-id=\"f60228f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c591530 elementor-widget elementor-widget-text-editor\" data-id=\"c591530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take your ecommerce site analysis a step further with Looker Studio.<\/p><p><strong>Objectives:<\/strong><br \/>1. <span style=\"font-weight: 400;\">Present the key analyses to be conducted for an ecommerce site using GA4<\/span><br \/>2. Get to grips with the Looker Studio interface for analyses with GA4<br \/>3. Identify the main analyses corresponding to your needs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-515849f e-con-full e-flex e-con e-child\" data-id=\"515849f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddb76e elementor-widget elementor-widget-image\" data-id=\"fddb76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af78a5e elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af78a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21a5b00 module e-flex e-con-boxed e-con e-parent\" data-id=\"21a5b00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc90da e-con-full e-flex e-con e-child\" data-id=\"7cc90da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f0e0 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 5: Google Analytics 4 &#8211; Data collection<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95185ff e-con-full e-flex e-con e-child\" data-id=\"95185ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca028a elementor-widget elementor-widget-text-editor\" data-id=\"3ca028a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Advanced | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d7c6fe e-flex e-con-boxed e-con e-parent\" data-id=\"8d7c6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cde6a2 e-con-full e-flex e-con e-child\" data-id=\"8cde6a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e09146 elementor-widget elementor-widget-text-editor\" data-id=\"2e09146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand how data collection works in GA4 to improve the relevance of your analyses.<\/p><p><strong>Objectives:<\/strong><br \/>1. Understand the main modes of data collection in GA4<br \/>2. Analyze existing tagging<br \/>3. Identify the main cases of data collection to meet analysis needs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdb09e e-con-full e-flex e-con e-child\" data-id=\"afdb09e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-add5aad elementor-widget elementor-widget-image\" data-id=\"add5aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0395d55 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0395d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52eb77 module e-flex e-con-boxed e-con e-parent\" data-id=\"a52eb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4cb87e e-con-full e-flex e-con e-child\" data-id=\"b4cb87e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd82c25 elementor-widget elementor-widget-text-editor\" data-id=\"cd82c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 6: Google Analytics 4 &#8211; Configuration<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0850df5 e-con-full e-flex e-con e-child\" data-id=\"0850df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a30d1 elementor-widget elementor-widget-text-editor\" data-id=\"62a30d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Advanced | <strong>Duration<\/strong>: 2h<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6012e4 e-flex e-con-boxed e-con e-parent\" data-id=\"f6012e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a652a8d e-con-full e-flex e-con e-child\" data-id=\"a652a8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d651429 elementor-widget elementor-widget-text-editor\" data-id=\"d651429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take control of your GA4 account configuration to ensure regulatory compliance and improve the quality of the data you collect.<\/p><p><strong>Objectives:<\/strong><br \/>1. <span style=\"font-weight: 400;\">Understand the main configuration issues with GA4<\/span><br \/>2. <span style=\"font-weight: 400;\">Take control of the configuration interface<\/span><br \/>3. <span style=\"font-weight: 400;\">Identify the main use cases of the configuration to meet analysis needs<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a50b93d e-con-full e-flex e-con e-child\" data-id=\"a50b93d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386f19f elementor-widget elementor-widget-image\" data-id=\"386f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"100\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" class=\"attachment-large size-large wp-image-1642\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80d76a elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a80d76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5a6b46 e-flex e-con-boxed e-con e-parent\" data-id=\"b5a6b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c736c7 e-con-full e-flex e-con e-child\" data-id=\"9c736c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae08267 elementor-widget elementor-widget-text-editor\" data-id=\"ae08267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-375 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/pedagogie.png\" alt=\"\" width=\"59\" height=\"58\" \/>Our teaching methods<\/h2><p><strong>Our 2-hour modules<\/strong> are designed to maximize participants&#8217; concentration and commitment. <strong>Thanks to<\/strong> <strong>real-life case studies<\/strong> <strong>and the confidential use of your own data, you&#8217;ll easily assimilate the concepts covered<\/strong>. Our approach is pragmatic: we share best practices and concrete avenues of analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d161f64 e-con-full e-flex e-con e-child\" data-id=\"d161f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86421f4 elementor-widget elementor-widget-text-editor\" data-id=\"86421f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-377 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/validation-acquis.png\" alt=\"\" width=\"47\" height=\"49\" \/>Learning assessment<\/h2><p>A <strong>multiple-choice questionnaire<\/strong> is sent to all participants at the end of each training module. A score of at least 70% is required to validate learning and move on to the next module. <strong>A training certificate is sent to each participant<\/strong> for the completed modules once the training is finished.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91c31eb e-con-full e-flex e-con e-child\" data-id=\"91c31eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb3a3d elementor-widget elementor-widget-text-editor\" data-id=\"2fb3a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-376 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/accessibilite.png\" alt=\"\" width=\"44\" height=\"59\" \/>Accessibility<\/h2><p><strong>Our training courses are accessible to people with disabilities, whether in person or remotely<\/strong>. We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the training course, timetables, pace&#8230;) and <strong>assess the specific needs to adapt the training courses<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e691e7 e-con-full e-flex e-con e-parent\" data-id=\"5e691e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee8b12 elementor-widget elementor-widget-template\" data-id=\"dee8b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1815\" class=\"elementor elementor-1815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choose Optimal Ways Academy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>Our expert trainers in Digital Analytics<\/strong> allow your teams to progress quickly in the analysis and optimization process.<\/li>\n \t<li><strong>Our 2-hour modules<\/strong> are designed to maximize participant concentration and engagement. This flexible format makes it easier to plan training for your teams.<\/li>\n \t<li>Our programs are designed to perfectly meet <strong>the unique needs and maturity level of your team<\/strong>.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Studying real cases and using your own data<\/strong> in complete confidentiality allows easy learning of the concepts covered.<\/li><li>Our training quickly and concretely promotes <strong>the development of new skills<\/strong> for your teams.<\/li><li>The\u00a0<strong>Qualiopi certification<\/strong> attests to the quality and effectiveness of our continuing training actions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-758\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be2aa9d e-con-full e-flex e-con e-parent\" data-id=\"be2aa9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2263c elementor-widget elementor-widget-template\" data-id=\"bd2263c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1763\" class=\"elementor elementor-1763\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a631d20 e-flex e-con-boxed e-con e-parent\" data-id=\"3a631d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2d7423 elementor-widget elementor-widget-heading\" data-id=\"4f2d7423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They trust us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aec1987 elementor-widget elementor-widget-text-editor\" data-id=\"6aec1987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teams from numerous national and international brands have benefited from our training courses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8bbc84 e-flex e-con-boxed e-con e-parent\" data-id=\"c8bbc84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3afecf e-con-full e-flex e-con e-child\" data-id=\"d3afecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44984c5 elementor-widget elementor-widget-image\" data-id=\"44984c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-afibel.png\" class=\"attachment-large size-large wp-image-1767\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fca4f69 e-con-full e-flex e-con e-child\" data-id=\"fca4f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0af0ba elementor-widget elementor-widget-image\" data-id=\"e0af0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"300\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-GIFI-nb-2024-1.png\" class=\"attachment-large size-large wp-image-1769\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-GIFI-nb-2024-1.png 525w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-GIFI-nb-2024-1-300x171.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f2896e e-con-full e-flex e-con e-child\" data-id=\"5f2896e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f06a7 elementor-widget elementor-widget-image\" data-id=\"70f06a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-doublet.png\" class=\"attachment-large size-large wp-image-1771\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7efa76e e-con-full e-flex e-con e-child\" data-id=\"7efa76e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61fdbc elementor-widget elementor-widget-image\" data-id=\"d61fdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-kiabi.png\" class=\"attachment-large size-large wp-image-1773\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b2fe8 e-con-full e-flex e-con e-child\" data-id=\"d2b2fe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f046120 elementor-widget elementor-widget-image\" data-id=\"f046120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-brady.png\" class=\"attachment-large size-large wp-image-1775\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4689f3 e-flex e-con-boxed e-con e-parent\" data-id=\"e4689f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12d6494 e-con-full e-flex e-con e-child\" data-id=\"12d6494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b05c25a elementor-widget elementor-widget-image\" data-id=\"b05c25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-chronodrive.png\" class=\"attachment-large size-large wp-image-1777\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e7e8e e-con-full e-flex e-con e-child\" data-id=\"35e7e8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f9836 elementor-widget elementor-widget-image\" data-id=\"40f9836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-cyrillus.png\" class=\"attachment-large size-large wp-image-1779\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-907514e e-con-full e-flex e-con e-child\" data-id=\"907514e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-753d1d7 elementor-widget elementor-widget-image\" data-id=\"753d1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-damart.png\" class=\"attachment-large size-large wp-image-1781\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720c10e e-con-full e-flex e-con e-child\" data-id=\"720c10e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387e4ce elementor-widget elementor-widget-image\" data-id=\"387e4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-decathlon.png\" class=\"attachment-large size-large wp-image-1783\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9757a e-con-full e-flex e-con e-child\" data-id=\"3c9757a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760a403 elementor-widget elementor-widget-image\" data-id=\"760a403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-electro-depot.png\" class=\"attachment-large size-large wp-image-1785\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056956c e-flex e-con-boxed e-con e-parent\" data-id=\"056956c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9771126 e-con-full e-flex e-con e-child\" data-id=\"9771126\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f919e08 elementor-widget elementor-widget-image\" data-id=\"f919e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-maty.png\" class=\"attachment-large size-large wp-image-1787\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-298fe3b e-con-full e-flex e-con e-child\" data-id=\"298fe3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d77b2c elementor-widget elementor-widget-image\" data-id=\"6d77b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-pimkie.png\" class=\"attachment-large size-large wp-image-1789\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8685a2b e-con-full e-flex e-con e-child\" data-id=\"8685a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b39ab98 elementor-widget elementor-widget-image\" data-id=\"b39ab98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-somfy.png\" class=\"attachment-large size-large wp-image-1791\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dad918 e-con-full e-flex e-con e-child\" data-id=\"4dad918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db0f477 elementor-widget elementor-widget-image\" data-id=\"db0f477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-truffaut.png\" class=\"attachment-large size-large wp-image-1793\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caabd0e e-con-full e-flex e-con e-child\" data-id=\"caabd0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afed0dc elementor-widget elementor-widget-image\" data-id=\"afed0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-vandb.png\" class=\"attachment-large size-large wp-image-1795\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics for ecommerce training Qualiopi-certified training organization. All our training courses are eligible for Opco funding and are offered in person or remotely, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-781","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for e-commerce training (Qualiopi \/ Opco)<\/title>\n<meta name=\"description\" content=\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics\" \/>\n<meta property=\"og:description\" content=\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T19:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/\",\"url\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/\",\"name\":\"Google Analytics for e-commerce training (Qualiopi \/ Opco)\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\",\"datePublished\":\"2024-07-01T11:54:42+00:00\",\"dateModified\":\"2026-01-28T19:54:53+00:00\",\"description\":\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage\",\"url\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\",\"contentUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.optimalways.academy\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#website\",\"url\":\"https:\/\/www.optimalways.academy\/en\/\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optimalways.academy\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#organization\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"alternateName\":\"Optimal Ways Academy\",\"url\":\"https:\/\/www.optimalways.academy\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png\",\"contentUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png\",\"width\":520,\"height\":115,\"caption\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Analytics for e-commerce training (Qualiopi \/ Opco)","description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics","og_description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","og_url":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/","og_site_name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","article_modified_time":"2026-01-28T19:54:53+00:00","og_image":[{"width":200,"height":100,"url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/","url":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/","name":"Google Analytics for e-commerce training (Qualiopi \/ Opco)","isPartOf":{"@id":"https:\/\/www.optimalways.academy\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png","datePublished":"2024-07-01T11:54:42+00:00","dateModified":"2026-01-28T19:54:53+00:00","description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","breadcrumb":{"@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#primaryimage","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/logo-google-analytics.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.academy\/en\/google-analytics-ecommerce-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.academy\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.academy\/en\/#website","url":"https:\/\/www.optimalways.academy\/en\/","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.academy\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.academy\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.academy\/en\/#organization","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","alternateName":"Optimal Ways Academy","url":"https:\/\/www.optimalways.academy\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","width":520,"height":115,"caption":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":66,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/781\/revisions"}],"predecessor-version":[{"id":2113,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/781\/revisions\/2113"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/media?parent=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}