{"id":776,"date":"2024-07-01T14:24:02","date_gmt":"2024-07-01T12:24:02","guid":{"rendered":"https:\/\/www.optimalways.academy\/who-we-are\/"},"modified":"2026-08-20T08:31:12","modified_gmt":"2026-08-20T06:31:12","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"776\" class=\"elementor elementor-776 elementor-26\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01c6e3 banniere-page e-flex e-con-boxed e-con e-parent\" data-id=\"d01c6e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb601f2 elementor-widget elementor-widget-heading\" data-id=\"cb601f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b010908 e-flex e-con-boxed e-con e-parent\" data-id=\"b010908\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25eb6bb e-con-full e-flex e-con e-child\" data-id=\"25eb6bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b142844 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b142844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Optimal Ways is an<\/span><b> agency specializing in digital analytics for e-commerce and retail<\/b><span style=\"font-weight: 400\"> that supports and trains e-commerce teams to make informed decisions using a sustainable and responsible approach.<\/span><\/p><p><span style=\"font-weight: 400\">We work with clients in France and around the world. Through our innovative approach to consulting and training, we ensure that   <\/span><b>the professional development of your teams.<\/b><\/p><p><span style=\"font-weight: 400\">We work with the leading digital analytics solutions on the market (<\/span><b>Adobe Analytics, Google Analytics, and Piano Analytics<\/b><span style=\"font-weight: 400\">), tag management (<\/span><b>Google Tag Manager, TagCommander, and Tealium<\/b><span style=\"font-weight: 400\">), and UX analytics (<\/span><b>Contentsquare and Microsoft Clarity<\/b><span style=\"font-weight: 400\">), and consent management (<\/span><b>Didomi, OneTrust, and TrustCommander<\/b><span style=\"font-weight: 400\">).<br \/><\/span><span style=\"font-weight: 400\"><br><\/span><span style=\"font-weight: 400\">The agency is an associate member of the <\/span><a href=\"https:\/\/www.fevad.com\/\"><b>Fevad<\/b><\/a><span style=\"font-weight: 400\"> (Federation of E-commerce and Mail-Order Sales), France\u2019s largest e-commerce network.<\/span><\/p><p><span style=\"font-weight: 400\">We are proud to implement a CSR initiative that makes a real difference. Our company is   <\/span><b>B Corp-certified <\/b><span style=\"font-weight: 400\">and we are members of the <\/span><b>1% for the Planet<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf65129 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf65129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DISCOVER OPTIMAL WAYS &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587e1ba e-con-full e-flex e-con e-child\" data-id=\"587e1ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda0842 elementor-widget elementor-widget-image\" data-id=\"bda0842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"439\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png\" class=\"attachment-large size-large wp-image-752\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1-300x227.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40bd0d2 e-flex e-con-boxed e-con e-parent\" data-id=\"40bd0d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6178ed elementor-widget elementor-widget-heading\" data-id=\"f6178ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Instructors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d05b73 elementor-widget elementor-widget-text-editor\" data-id=\"4d05b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All of our trainers are <strong>consultants specializing in digital analytics for<\/strong> <strong>e-commerce<\/strong> who have an excellent understanding of business challenges, key metrics, and best practices.<br \/>They will guide you through the use of your solution with <strong>expertise and a focus on learning<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cf6475 e-flex e-con-boxed e-con e-parent\" data-id=\"8cf6475\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3696c2 e-con-full e-flex e-con e-child\" data-id=\"a3696c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43979db elementor-widget elementor-widget-image\" data-id=\"43979db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Nicolas-200x200-2025.png\" class=\"attachment-large size-large wp-image-1925\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Nicolas-200x200-2025.png 200w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Nicolas-200x200-2025-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d477682 elementor-widget elementor-widget-text-editor\" data-id=\"d477682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nicolas Malo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f54da7f e-con-full e-flex e-con e-child\" data-id=\"f54da7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a66fd elementor-widget elementor-widget-image\" data-id=\"b2a66fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Hugo-St-200x200-2025.png\" class=\"attachment-large size-large wp-image-1929\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Hugo-St-200x200-2025.png 200w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Hugo-St-200x200-2025-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf3f1d elementor-widget elementor-widget-text-editor\" data-id=\"fcf3f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hugo Stepien<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422c668 e-con-full e-flex e-con e-child\" data-id=\"422c668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e433897 elementor-widget elementor-widget-image\" data-id=\"e433897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Evelien-200x200-2025.png\" class=\"attachment-large size-large wp-image-1931\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Evelien-200x200-2025.png 200w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/portrait-Evelien-200x200-2025-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7421b6d elementor-widget elementor-widget-text-editor\" data-id=\"7421b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evelien Vieveen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e93b174 e-con-full e-flex e-con e-parent\" data-id=\"e93b174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517ec81 elementor-widget elementor-widget-template\" data-id=\"517ec81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1761\" class=\"elementor elementor-1761 elementor-1671 elementor-1671\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bab8faf e-con-full e-flex e-con e-parent\" data-id=\"7bab8faf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-37a5069c e-con-full e-flex e-con e-child\" data-id=\"37a5069c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b5281a elementor-widget elementor-widget-heading\" data-id=\"50b5281a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tailor-made training, face-to-face or distance learning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254c64d7 texte-blanc elementor-widget elementor-widget-text-editor\" data-id=\"254c64d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you&#8217;re a <strong>beginner<\/strong> or <strong>an expert<\/strong>, you can define your own learning path.<br \/>Our training programs can be adapted to your needs and the maturity of your team.<br \/>Our training programs are <strong>accessible to people with disabilities.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4cd73b elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1d4cd73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/practical-details\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consult our practical details &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224808b9 e-con-full e-flex e-con e-child\" data-id=\"224808b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d147e3a elementor-widget elementor-widget-image\" data-id=\"3d147e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-716\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ef1117 e-con-full e-flex e-con e-parent\" data-id=\"0ef1117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e65f6 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"a7e65f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1728\" class=\"elementor elementor-1728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Optimal Ways Academy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nos formateurs experts en Digital Analytics<\/strong> permettent \u00e0 vos \u00e9quipes de progresser rapidement dans la d\u00e9marche d\u2019analyse et d\u2019optimisation.<\/li><li><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l\u2019engagement des participants. Ce format souple facilite la planification des formations pour vos \u00e9quipes.<\/li><li>Nos programmes sont con\u00e7us pour r\u00e9pondre parfaitement <strong>aux besoins uniques et au niveau de maturit\u00e9 de votre \u00e9quipe<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>L\u2019\u00e9tude de cas r\u00e9els et l\u2019utilisation de vos propres donn\u00e9es<\/strong> en toute confidentialit\u00e9 permet un apprentissage facile des concepts abord\u00e9s.<\/li><li>Nos formations favorisent rapidement et concr\u00e8temen<strong>t le d\u00e9veloppement de nouvelles comp\u00e9tences<\/strong> pour vos \u00e9quipes.<\/li><li>La<strong> certification Qualiopi<\/strong> atteste de la qualit\u00e9 et l\u2019efficacit\u00e9 de nos actions de formation continue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-634\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b4234 e-con-full e-flex e-con e-parent\" data-id=\"62b4234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8fc69 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"1c8fc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1699ca25 e-flex e-con-boxed e-con e-parent\" data-id=\"1699ca25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c658459 elementor-widget elementor-widget-heading\" data-id=\"c658459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous font confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a939 elementor-widget elementor-widget-text-editor\" data-id=\"e1a939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation d&#8217;Optimal Ways Academy, des \u00e9quipes de nombreuses enseignes<br>&nbsp;d&#8217;envergure nationale et internationale ont pu b\u00e9n\u00e9ficier de nos formations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9475 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce9475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35225c7 e-con-full e-flex e-con e-child\" data-id=\"35225c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350b194 elementor-widget elementor-widget-image\" data-id=\"350b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-afibel.png\" class=\"attachment-large size-large wp-image-169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203545 e-con-full e-flex e-con e-child\" data-id=\"4203545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4301b5 elementor-widget elementor-widget-image\" data-id=\"e4301b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"300\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png\" class=\"attachment-large size-large wp-image-1515\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png 525w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024-300x171.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aad84d8 e-con-full e-flex e-con e-child\" data-id=\"aad84d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c19d4 elementor-widget elementor-widget-image\" data-id=\"b4c19d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-doublet.png\" class=\"attachment-large size-large wp-image-172\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd48d7 e-con-full e-flex e-con e-child\" data-id=\"cbd48d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7559939 elementor-widget elementor-widget-image\" data-id=\"7559939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-kiabi.png\" class=\"attachment-large size-large wp-image-173\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde4dba e-con-full e-flex e-con e-child\" data-id=\"dde4dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6a5fe elementor-widget elementor-widget-image\" data-id=\"5b6a5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-brady.png\" class=\"attachment-large size-large wp-image-170\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdeeed6 e-flex e-con-boxed e-con e-parent\" data-id=\"fdeeed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4117df1 e-con-full e-flex e-con e-child\" data-id=\"4117df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132fc92 elementor-widget elementor-widget-image\" data-id=\"132fc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-chronodrive.png\" class=\"attachment-large size-large wp-image-177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc17a3 e-con-full e-flex e-con e-child\" data-id=\"1cc17a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc63a2 elementor-widget elementor-widget-image\" data-id=\"2bc63a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-cyrillus.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71818ec e-con-full e-flex e-con e-child\" data-id=\"71818ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113a01a elementor-widget elementor-widget-image\" data-id=\"113a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-damart.png\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1931913 e-con-full e-flex e-con e-child\" data-id=\"1931913\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63985da elementor-widget elementor-widget-image\" data-id=\"63985da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-decathlon.png\" class=\"attachment-large size-large wp-image-181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7fde4d e-con-full e-flex e-con e-child\" data-id=\"e7fde4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56be646 elementor-widget elementor-widget-image\" data-id=\"56be646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-electro-depot.png\" class=\"attachment-large size-large wp-image-182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3012a e-flex e-con-boxed e-con e-parent\" data-id=\"6c3012a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ae2b7f e-con-full e-flex e-con e-child\" data-id=\"9ae2b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee87fb elementor-widget elementor-widget-image\" data-id=\"9ee87fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-maty.png\" class=\"attachment-large size-large wp-image-183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0328c9f e-con-full e-flex e-con e-child\" data-id=\"0328c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ecf5a elementor-widget elementor-widget-image\" data-id=\"84ecf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-pimkie.png\" class=\"attachment-large size-large wp-image-184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2fe07 e-con-full e-flex e-con e-child\" data-id=\"8a2fe07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d890c elementor-widget elementor-widget-image\" data-id=\"38d890c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-somfy.png\" class=\"attachment-large size-large wp-image-185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ab66a e-con-full e-flex e-con e-child\" data-id=\"a6ab66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d45b9bb elementor-widget elementor-widget-image\" data-id=\"d45b9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-truffaut.png\" class=\"attachment-large size-large wp-image-186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4635ce9 e-con-full e-flex e-con e-child\" data-id=\"4635ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1398b3f elementor-widget elementor-widget-image\" data-id=\"1398b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-vandb.png\" class=\"attachment-large size-large wp-image-187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Optimal Ways is an agency specializing in digital analytics for e-commerce and retail that supports and trains e-commerce teams to make informed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-776","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About Us: Learn About Optimal Ways<\/title>\n<meta name=\"description\" content=\"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.academy\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us\" \/>\n<meta property=\"og:description\" content=\"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.academy\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T06:31:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"654\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/\",\"name\":\"About Us: Learn About Optimal Ways\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.academy\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/equipe-optimal-ways-1.png\",\"datePublished\":\"2024-07-01T12:24:02+00:00\",\"dateModified\":\"2026-08-20T06:31:12+00:00\",\"description\":\"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.academy\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/equipe-optimal-ways-1.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.academy\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/equipe-optimal-ways-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \\\/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#organization\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \\\/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"alternateName\":\"Optimal Ways Academy\",\"url\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.academy\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-optimal-ways-academy.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.academy\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-optimal-ways-academy.png\",\"width\":520,\"height\":115,\"caption\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \\\/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.academy\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"About Us: Learn About Optimal Ways","description":"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.academy\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About Us","og_description":"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.","og_url":"https:\/\/www.optimalways.academy\/en\/about-us\/","og_site_name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","article_modified_time":"2026-08-20T06:31:12+00:00","og_image":[{"width":654,"height":495,"url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.academy\/en\/about-us\/","url":"https:\/\/www.optimalways.academy\/en\/about-us\/","name":"About Us: Learn About Optimal Ways","isPartOf":{"@id":"https:\/\/www.optimalways.academy\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.academy\/en\/about-us\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/about-us\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png","datePublished":"2024-07-01T12:24:02+00:00","dateModified":"2026-08-20T06:31:12+00:00","description":"Who are we? Optimal Ways, an agency dedicated to providing digital analytics consulting services with a focus on sustainability and responsibility.","breadcrumb":{"@id":"https:\/\/www.optimalways.academy\/en\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.academy\/en\/about-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/about-us\/#primaryimage","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/equipe-optimal-ways-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.academy\/en\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.academy\/en\/home\/"},{"@type":"ListItem","position":2,"name":"About Us"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.academy\/en\/#website","url":"https:\/\/www.optimalways.academy\/en\/","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.academy\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.academy\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.academy\/en\/#organization","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","alternateName":"Optimal Ways Academy","url":"https:\/\/www.optimalways.academy\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","width":520,"height":115,"caption":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":65,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/776\/revisions"}],"predecessor-version":[{"id":2494,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/776\/revisions\/2494"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/media?parent=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}