{"id":2384,"date":"2026-01-18T20:50:07","date_gmt":"2026-01-18T19:50:07","guid":{"rendered":"https:\/\/www.optimalways.academy\/ai-e-commerce-analytics\/"},"modified":"2026-02-01T21:32:26","modified_gmt":"2026-02-01T20:32:26","slug":"ai-e-commerce-analytics","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/","title":{"rendered":"AI &amp; E-commerce Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2384\" class=\"elementor elementor-2384 elementor-2335\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c69518a e-con-full e-flex e-con e-parent\" data-id=\"c69518a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6776fe78 e-con-full e-flex e-con e-child\" data-id=\"6776fe78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2492e503 elementor-widget elementor-widget-image\" data-id=\"2492e503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34daaa4 elementor-widget elementor-widget-heading\" data-id=\"34daaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AI &amp; Ecommerce Analytics training<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c41be92 elementor-widget elementor-widget-text-editor\" data-id=\"4c41be92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qualiopi-certified<\/strong> training organization. Our training courses are offered to companies, either <strong>face-to-face<\/strong> <strong>or remotely, in French or English <\/strong>, and are<span style=\"text-align: var(--text-align); font-family: 'Roboto Bold';\"> Opco<\/span> <span style=\"text-align: var(--text-align);\">eligible<\/span>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aeac706 e-con-full e-flex e-con e-child\" data-id=\"3aeac706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eefd372 elementor-widget elementor-widget-image\" data-id=\"1eefd372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere4.png\" class=\"attachment-large size-large wp-image-760\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere4.png 428w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/personnage-banniere4-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f388122 e-flex e-con-boxed e-con e-parent\" data-id=\"f388122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32d5febc e-con-full e-flex e-con e-child\" data-id=\"32d5febc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4afba elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cd4afba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a training &gt; Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438a882 elementor-widget elementor-widget-text-editor\" data-id=\"438a882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The aim of this course is to help e-commerce teams to <\/span><b>make concrete use of artificial intelligence in their analyses<\/b><span style=\"font-weight: 400;\">in order to <\/span><b>gain in efficiency, relevance and decision-making capacity<\/b><span style=\"font-weight: 400;\">without losing touch with business issues.<\/span><\/p><h2>Objectives<\/h2><p>&#8211; Transforming AI into an operational lever<br>&#8211; Exploiting reliable, AI-enabled data<br>&#8211; Structuring AI-enhanced analyses<br>&#8211; Moving from analysis to decision-making<\/p><h2>Target audience<\/h2><p>Ecommerce, acquisition, merchandising, CRO, UX and CRM teams wishing to progress with the use of AI and performance analysis of their e-commerce platforms.<\/p><h2>Prerequisites<\/h2><p>&#8211; Computer literate<br>&#8211; Good digital &amp; e-commerce basics<br>&#8211; Access to a Digital Analytics solution (Google Analytics, Piano Analytics, &#8230;)<br>&#8211; Access to an LLM recommended<\/p><h2>Benefits<\/h2><p>At the end of this course, participants and their companies will benefit from:<br>&#8211; a clear and pragmatic understanding of AI applied to e-commerce,<br>&#8211; truly activatable and business-oriented AI uses,<br>&#8211; better prepared and more reliable data for AI,<br>&#8211; an AI-enhanced, mastered and reproducible analysis methodology,<br>&#8211; faster, actionable and prioritized recommendations,<br>&#8211; enhanced e-commerce management, but still under human control.<br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4739bb7d e-con-full e-flex e-con e-child\" data-id=\"4739bb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c37e454 elementor-widget elementor-widget-text-editor\" data-id=\"6c37e454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Level<\/h2><p>Beginners to advanced.<\/p><h2>Duration<\/h2><p>From 2 h to 12 h depending on the modules chosen.<\/p><h2>Practical information<\/h2><p><strong>In-company<\/strong> training delivered by an instructor specialized in digital analytics, on site or remotely. <br><a href=\"https:\/\/www.optimalways.academy\/en\/practical-details\/\">See our practical details &gt;<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7891bc58 elementor-widget elementor-widget-image\" data-id=\"7891bc58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-716\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd1b101 module e-flex e-con-boxed e-con e-parent\" data-id=\"4dd1b101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9a26a8 e-con-full e-flex e-con e-child\" data-id=\"7f9a26a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc50379 elementor-widget elementor-widget-text-editor\" data-id=\"5cc50379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 1: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; Fundamentals<\/span><br><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a199f49 e-con-full e-flex e-con e-child\" data-id=\"6a199f49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd09677 elementor-widget elementor-widget-text-editor\" data-id=\"3cd09677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a90199 e-flex e-con-boxed e-con e-parent\" data-id=\"72a90199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56faaaba e-con-full e-flex e-con e-child\" data-id=\"56faaaba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cddc39f elementor-widget elementor-widget-text-editor\" data-id=\"1cddc39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand the fundamentals of AI to identify and activate concrete use cases in e-commerce analytics<\/p><p><strong>Objectives :<\/strong><br><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"1. Pr\u00e9senter les principales fonctionnalit\u00e9s d'Adobe Analytics\\n2. Comprendre le mode de calcul des principales m\u00e9triques d'Adobe Analytics\\n3. Identifier les principaux cas d'utilisation des m\u00e9triques pour r\u00e9pondre aux besoins d\u2019analyse\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">1. Understand the basic principles of LLM and AI<br>2. Identify AI use cases <br>3. Understand the principle of AI workflows<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a111cdf e-con-full e-flex e-con e-child\" data-id=\"4a111cdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2166c205 elementor-widget elementor-widget-image\" data-id=\"2166c205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e96fd elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d3e96fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be97564 module e-flex e-con-boxed e-con e-parent\" data-id=\"be97564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-326be168 e-con-full e-flex e-con e-child\" data-id=\"326be168\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c476d3 elementor-widget elementor-widget-text-editor\" data-id=\"61c476d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 2: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; <b>Preparing digital analytics data for AI<\/b><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527207e5 e-con-full e-flex e-con e-child\" data-id=\"527207e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bafe100 elementor-widget elementor-widget-text-editor\" data-id=\"7bafe100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f7ca5ca e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ca5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16db3d7d e-con-full e-flex e-con e-child\" data-id=\"16db3d7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261d4250 elementor-widget elementor-widget-text-editor\" data-id=\"261d4250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make Digital Analytics data usable by AI in a reliable and structured way<\/p><p><strong>Objectives:<\/strong><br>1. Identify relevant digital data<br>2. Structure a usable export<br>3. Limit interpretation errors<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1310b77c e-con-full e-flex e-con e-child\" data-id=\"1310b77c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b64a6d elementor-widget elementor-widget-image\" data-id=\"6b64a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cfb707 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34cfb707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2769481c module e-flex e-con-boxed e-con e-parent\" data-id=\"2769481c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abfb9a0 e-con-full e-flex e-con e-child\" data-id=\"abfb9a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d4b203 elementor-widget elementor-widget-text-editor\" data-id=\"46d4b203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 3: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; Preparing e-commerce data for AI<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2c4030 e-con-full e-flex e-con e-child\" data-id=\"4e2c4030\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474b6467 elementor-widget elementor-widget-text-editor\" data-id=\"474b6467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner| <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29936803 e-flex e-con-boxed e-con e-parent\" data-id=\"29936803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52bf6024 e-con-full e-flex e-con e-child\" data-id=\"52bf6024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a892fa7 elementor-widget elementor-widget-text-editor\" data-id=\"3a892fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prepare reliable, standardized e-commerce data for effective use by AI<\/p><p><strong>Objectives:<\/strong><br>1. Understand the transactional structure<br>2. Prepare a standardized multi-platform export<br>3. Anticipate business pitfalls<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74d825f8 e-con-full e-flex e-con e-child\" data-id=\"74d825f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11461f9f elementor-widget elementor-widget-image\" data-id=\"11461f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ab3e86 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21ab3e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d6b50d module e-flex e-con-boxed e-con e-parent\" data-id=\"33d6b50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-332ea889 e-con-full e-flex e-con e-child\" data-id=\"332ea889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced9bc0 elementor-widget elementor-widget-text-editor\" data-id=\"4ced9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 4: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; Analysis prompts &amp; methodology<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a70a46d e-con-full e-flex e-con e-child\" data-id=\"7a70a46d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b18f7 elementor-widget elementor-widget-text-editor\" data-id=\"7b18f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Intermediate | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2e97df e-flex e-con-boxed e-con e-parent\" data-id=\"6b2e97df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4af881f7 e-con-full e-flex e-con e-child\" data-id=\"4af881f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b61ad6b elementor-widget elementor-widget-text-editor\" data-id=\"6b61ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build reliable prompts and an AI analysis methodology to produce actionable recommendations<\/p><p><strong>Objectives:<\/strong><br>1. Build reliable prompts<br>2. Apply an AI analysis methodology<br>3. Produce actionable recommendations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405cfc11 e-con-full e-flex e-con e-child\" data-id=\"405cfc11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eadffdb elementor-widget elementor-widget-image\" data-id=\"7eadffdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4e28d elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ab4e28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e35146 module e-flex e-con-boxed e-con e-parent\" data-id=\"11e35146\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6375f53d e-con-full e-flex e-con e-child\" data-id=\"6375f53d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0ef9 elementor-widget elementor-widget-text-editor\" data-id=\"5e2a0ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 5: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; <b>Digital Analytics case studies<\/b><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18be3d59 e-con-full e-flex e-con e-child\" data-id=\"18be3d59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa6b528 elementor-widget elementor-widget-text-editor\" data-id=\"3fa6b528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Advanced | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2c1032 e-flex e-con-boxed e-con e-parent\" data-id=\"3f2c1032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc15baa e-con-full e-flex e-con e-child\" data-id=\"7cc15baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54210506 elementor-widget elementor-widget-text-editor\" data-id=\"54210506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apply AI to concrete digital analytics cases to produce reliable acquisition, merchandising and CRO recommendations.<\/p><p><strong>Objectives:<\/strong><br>1. Apply AI + method to Digital Analytics issues<br>2. Formalize acquisition \/ merchandising \/ CRO recommendations<br>3. <span style=\"font-weight: 400;\">Limit interpretation errors<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc3ee91 e-con-full e-flex e-con e-child\" data-id=\"5fc3ee91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62776b5b elementor-widget elementor-widget-image\" data-id=\"62776b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cc31b2 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70cc31b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2cfd4 module e-flex e-con-boxed e-con e-parent\" data-id=\"7d2cfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d3956b7 e-con-full e-flex e-con e-child\" data-id=\"6d3956b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77946077 elementor-widget elementor-widget-text-editor\" data-id=\"77946077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 6: <span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Adobe Analytics - Fondamentaux\"}\" data-sheets-userformat=\"{\"2\":8961,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"16\":10}\">AI &amp; e-commerce analytics &#8211; <b>Case studies in e-commerce analytics<\/b><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bf8fa7 e-con-full e-flex e-con e-child\" data-id=\"51bf8fa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2656fc23 elementor-widget elementor-widget-text-editor\" data-id=\"2656fc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Advanced | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39854848 e-flex e-con-boxed e-con e-parent\" data-id=\"39854848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2372a6a1 e-con-full e-flex e-con e-child\" data-id=\"2372a6a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7473 elementor-widget elementor-widget-text-editor\" data-id=\"82b7473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apply AI to concrete e-commerce analytics cases to formulate reliable merchandising, pricing and CRM recommendations.<\/p><p><strong>Objectives:<\/strong><br>1. Apply AI + method to e-commerce Analytics<br>2. Formalize merchandising \/ pricing \/ CRM recommendations<br>3. Limit interpretation errors<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47322ba5 e-con-full e-flex e-con e-child\" data-id=\"47322ba5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71dc8f98 elementor-widget elementor-widget-image\" data-id=\"71dc8f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"672\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" class=\"attachment-full size-full wp-image-2339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4951e7 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6a4951e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af3ae5c e-flex e-con-boxed e-con e-parent\" data-id=\"1af3ae5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59fb8c98 e-con-full e-flex e-con e-child\" data-id=\"59fb8c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af0ecb2 elementor-widget elementor-widget-text-editor\" data-id=\"2af0ecb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-375 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/pedagogie.png\" alt=\"\" width=\"59\" height=\"58\">Our teaching methods<\/h2>\n<p><strong>Our 2-hour modules<\/strong> are designed to maximize participants&#8217; concentration and commitment. <strong>Using real-life case studies and your own data in complete confidentiality<\/strong>, you&#8217;ll easily assimilate the concepts covered. Our approach is pragmatic: we share best practices and concrete avenues of analysis. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d5f6f1 e-con-full e-flex e-con e-child\" data-id=\"68d5f6f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152e5dda elementor-widget elementor-widget-text-editor\" data-id=\"152e5dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-377 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/validation-acquis.png\" alt=\"\" width=\"47\" height=\"49\">Learning assessment<\/h2><p><strong>A<\/strong> <strong>multiple-choice questionnaire<\/strong> is sent to all participants at the end of each training module. A score of at least 70% is required for validation. <strong>A training certificate<\/strong> <strong>is sent to each participant<\/strong> for the modules completed, once the training is over.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48290617 e-con-full e-flex e-con e-child\" data-id=\"48290617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eba3034 elementor-widget elementor-widget-text-editor\" data-id=\"eba3034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-376 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/accessibilite.png\" alt=\"\" width=\"44\" height=\"59\">Accessibility<\/h2><p><strong>Our online and face-to-face training courses are accessible to people with disabilities<\/strong>. We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the training course, timetables, pace&#8230;) and <strong>assess the specific needs to adapt the training courses<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d785b e-con-full e-flex e-con e-parent\" data-id=\"07d785b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7303299 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"7303299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1728\" class=\"elementor elementor-1728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Optimal Ways Academy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nos formateurs experts en Digital Analytics<\/strong> permettent \u00e0 vos \u00e9quipes de progresser rapidement dans la d\u00e9marche d\u2019analyse et d\u2019optimisation.<\/li><li><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l\u2019engagement des participants. Ce format souple facilite la planification des formations pour vos \u00e9quipes.<\/li><li>Nos programmes sont con\u00e7us pour r\u00e9pondre parfaitement <strong>aux besoins uniques et au niveau de maturit\u00e9 de votre \u00e9quipe<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>L\u2019\u00e9tude de cas r\u00e9els et l\u2019utilisation de vos propres donn\u00e9es<\/strong> en toute confidentialit\u00e9 permet un apprentissage facile des concepts abord\u00e9s.<\/li><li>Nos formations favorisent rapidement et concr\u00e8temen<strong>t le d\u00e9veloppement de nouvelles comp\u00e9tences<\/strong> pour vos \u00e9quipes.<\/li><li>La<strong> certification Qualiopi<\/strong> atteste de la qualit\u00e9 et l\u2019efficacit\u00e9 de nos actions de formation continue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-634\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe96a7 e-con-full e-flex e-con e-parent\" data-id=\"cfe96a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247dc94 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"247dc94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1699ca25 e-flex e-con-boxed e-con e-parent\" data-id=\"1699ca25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c658459 elementor-widget elementor-widget-heading\" data-id=\"c658459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous font confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a939 elementor-widget elementor-widget-text-editor\" data-id=\"e1a939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation d&#8217;Optimal Ways Academy, des \u00e9quipes de nombreuses enseignes<br>&nbsp;d&#8217;envergure nationale et internationale ont pu b\u00e9n\u00e9ficier de nos formations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9475 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce9475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35225c7 e-con-full e-flex e-con e-child\" data-id=\"35225c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350b194 elementor-widget elementor-widget-image\" data-id=\"350b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-afibel.png\" class=\"attachment-large size-large wp-image-169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203545 e-con-full e-flex e-con e-child\" data-id=\"4203545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4301b5 elementor-widget elementor-widget-image\" data-id=\"e4301b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"300\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png\" class=\"attachment-large size-large wp-image-1515\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024.png 525w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/11\/logo-GIFI-nb-2024-300x171.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aad84d8 e-con-full e-flex e-con e-child\" data-id=\"aad84d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c19d4 elementor-widget elementor-widget-image\" data-id=\"b4c19d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-doublet.png\" class=\"attachment-large size-large wp-image-172\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd48d7 e-con-full e-flex e-con e-child\" data-id=\"cbd48d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7559939 elementor-widget elementor-widget-image\" data-id=\"7559939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-kiabi.png\" class=\"attachment-large size-large wp-image-173\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde4dba e-con-full e-flex e-con e-child\" data-id=\"dde4dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6a5fe elementor-widget elementor-widget-image\" data-id=\"5b6a5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-brady.png\" class=\"attachment-large size-large wp-image-170\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdeeed6 e-flex e-con-boxed e-con e-parent\" data-id=\"fdeeed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4117df1 e-con-full e-flex e-con e-child\" data-id=\"4117df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132fc92 elementor-widget elementor-widget-image\" data-id=\"132fc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-chronodrive.png\" class=\"attachment-large size-large wp-image-177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc17a3 e-con-full e-flex e-con e-child\" data-id=\"1cc17a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc63a2 elementor-widget elementor-widget-image\" data-id=\"2bc63a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-cyrillus.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71818ec e-con-full e-flex e-con e-child\" data-id=\"71818ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113a01a elementor-widget elementor-widget-image\" data-id=\"113a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-damart.png\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1931913 e-con-full e-flex e-con e-child\" data-id=\"1931913\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63985da elementor-widget elementor-widget-image\" data-id=\"63985da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-decathlon.png\" class=\"attachment-large size-large wp-image-181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7fde4d e-con-full e-flex e-con e-child\" data-id=\"e7fde4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56be646 elementor-widget elementor-widget-image\" data-id=\"56be646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-electro-depot.png\" class=\"attachment-large size-large wp-image-182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3012a e-flex e-con-boxed e-con e-parent\" data-id=\"6c3012a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ae2b7f e-con-full e-flex e-con e-child\" data-id=\"9ae2b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee87fb elementor-widget elementor-widget-image\" data-id=\"9ee87fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-maty.png\" class=\"attachment-large size-large wp-image-183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0328c9f e-con-full e-flex e-con e-child\" data-id=\"0328c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ecf5a elementor-widget elementor-widget-image\" data-id=\"84ecf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-pimkie.png\" class=\"attachment-large size-large wp-image-184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2fe07 e-con-full e-flex e-con e-child\" data-id=\"8a2fe07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d890c elementor-widget elementor-widget-image\" data-id=\"38d890c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-somfy.png\" class=\"attachment-large size-large wp-image-185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ab66a e-con-full e-flex e-con e-child\" data-id=\"a6ab66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d45b9bb elementor-widget elementor-widget-image\" data-id=\"d45b9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-truffaut.png\" class=\"attachment-large size-large wp-image-186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4635ce9 e-con-full e-flex e-con e-child\" data-id=\"4635ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1398b3f elementor-widget elementor-widget-image\" data-id=\"1398b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"89\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-vandb.png\" class=\"attachment-large size-large wp-image-187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI &amp; Ecommerce Analytics training Qualiopi-certified training organization. Our training courses are offered to companies, either face-to-face or remotely, in French or English , [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2384","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI &amp; analytics e-commerce training (Qualiopi \/ Opco)<\/title>\n<meta name=\"description\" content=\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI &amp; E-commerce Analytics\" \/>\n<meta property=\"og:description\" content=\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-01T20:32:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"109\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/\",\"url\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/\",\"name\":\"AI & analytics e-commerce training (Qualiopi \/ Opco)\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\",\"datePublished\":\"2026-01-18T19:50:07+00:00\",\"dateModified\":\"2026-02-01T20:32:26+00:00\",\"description\":\"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage\",\"url\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\",\"contentUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.optimalways.academy\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI &amp; E-commerce Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#website\",\"url\":\"https:\/\/www.optimalways.academy\/en\/\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optimalways.academy\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#organization\",\"name\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\",\"alternateName\":\"Optimal Ways Academy\",\"url\":\"https:\/\/www.optimalways.academy\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png\",\"contentUrl\":\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png\",\"width\":520,\"height\":115,\"caption\":\"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI & analytics e-commerce training (Qualiopi \/ Opco)","description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/","og_locale":"en_US","og_type":"article","og_title":"AI &amp; E-commerce Analytics","og_description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","og_url":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/","og_site_name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","article_modified_time":"2026-02-01T20:32:26+00:00","og_image":[{"width":250,"height":109,"url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/","url":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/","name":"AI & analytics e-commerce training (Qualiopi \/ Opco)","isPartOf":{"@id":"https:\/\/www.optimalways.academy\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png","datePublished":"2026-01-18T19:50:07+00:00","dateModified":"2026-02-01T20:32:26+00:00","description":"Training specially designed for e-commerce teams in Paris, Lille and throughout France. Face-to-face and distance learning. French \/ English.","breadcrumb":{"@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#primaryimage","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2026\/01\/ab3ccba0-0fda-4b52-813c-7a1889e29347-e1768761938970.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.academy\/en\/ai-e-commerce-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.academy\/en\/home\/"},{"@type":"ListItem","position":2,"name":"AI &amp; E-commerce Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.academy\/en\/#website","url":"https:\/\/www.optimalways.academy\/en\/","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.academy\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.academy\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.academy\/en\/#organization","name":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)","alternateName":"Optimal Ways Academy","url":"https:\/\/www.optimalways.academy\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","contentUrl":"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-optimal-ways-academy.png","width":520,"height":115,"caption":"Optimal Ways Academy, Formations en Digital Analytics pour les \u00e9quipes e-commerce \/ Organisme de formation certifi\u00e9 Qualiopi et \u00e9ligible OPCO (Paris, Lille)"},"image":{"@id":"https:\/\/www.optimalways.academy\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/2384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/comments?post=2384"}],"version-history":[{"count":4,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/2384\/revisions"}],"predecessor-version":[{"id":2404,"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/pages\/2384\/revisions\/2404"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.academy\/en\/wp-json\/wp\/v2\/media?parent=2384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}