{"id":1842,"date":"2025-01-17T13:47:16","date_gmt":"2025-01-17T12:47:16","guid":{"rendered":"https:\/\/www.optimalways.academy\/ecommerce-analysis\/"},"modified":"2026-01-28T21:14:16","modified_gmt":"2026-01-28T20:14:16","slug":"ecommerce-kpi-training","status":"publish","type":"page","link":"https:\/\/www.optimalways.academy\/en\/ecommerce-kpi-training\/","title":{"rendered":"E-commerce KPI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1842\" class=\"elementor elementor-1842 elementor-1615\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c69518a e-con-full e-flex e-con e-parent\" data-id=\"c69518a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6776fe78 e-con-full e-flex e-con e-child\" data-id=\"6776fe78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2492e503 elementor-widget elementor-widget-image\" data-id=\"2492e503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34daaa4 elementor-widget elementor-widget-heading\" data-id=\"34daaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E-commerce KPI training<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c41be92 elementor-widget elementor-widget-text-editor\" data-id=\"4c41be92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qualiopi-certified<\/strong> training organization. Our training courses are offered to companies, either <strong>face-to-face<\/strong> <strong>or remotely, in French or English <\/strong>, and are<g id=\"gid_5\"> Opco<\/g> <g id=\"gid_4\">eligible<\/g>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aeac706 e-con-full e-flex e-con e-child\" data-id=\"3aeac706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eefd372 elementor-widget elementor-widget-image\" data-id=\"1eefd372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6.png\" class=\"attachment-large size-large wp-image-1658\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6.png 428w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/personnage-banniere6-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f388122 e-flex e-con-boxed e-con e-parent\" data-id=\"f388122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32d5febc e-con-full e-flex e-con e-child\" data-id=\"32d5febc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4afba elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cd4afba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a training &gt; Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438a882 elementor-widget elementor-widget-text-editor\" data-id=\"438a882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis course aims to enable e-commerce, marketing and data teams to <b>structure a clear and coherent reading of e-commerce performance<\/b>, based on <b>essential KPIs covering the entire customer journey<\/b>. It provides a <b>common<\/b>, tool-independent <b>analysis framework<\/b> to better understand growth drivers, identify friction points and drive business decisions. <br><br><h2>Objectives<\/h2>\n&#8211; Structuring e-commerce performance analysis<br>&#8211; Analyze audiences and traffic quality<br>&#8211; Manage product acquisition and discovery<br>&#8211; Optimize conversion, monetization and loyalty<br><br><h2>Target audience<\/h2>\nE-commerce teams (acquisition, merchandising, UX&#8230;). Marketing teams (CRM, advertising, etc.). Data and analytics teams (data analysts, business analysts).  <br><br><h2>Prerequisites<\/h2>\n&#8211; Computer skills<br>&#8211; Basic knowledge of e-commerce and digital marketing<br>&#8211; Fundamentals of digital performance<br>&#8211; No specific analytics tools required, independent of solutions (GA4, Piano, Adobe&#8230;)<br><br><h2>Benefits<\/h2>\nAt the end of the course, participants and their companies benefit from :<br>&#8211; a clear, shared vision of e-commerce performance,<br>&#8211; better prioritized, faster decisions,<br>&#8211; a structured analysis approach across the entire customer journey,<br>&#8211; a reduction in misinterpretations of data,<br>&#8211; better alignment between business and data teams,<br>&#8211; profitability- and value-creation-oriented management.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4739bb7d e-con-full e-flex e-con e-child\" data-id=\"4739bb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c37e454 elementor-widget elementor-widget-text-editor\" data-id=\"6c37e454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Level<\/h2><p>Beginners to advanced.<\/p><h2>Duration<\/h2><p>From 2 h to 12 h depending on the modules chosen.<\/p><h2>Practical information<\/h2><p><strong>In-company<\/strong> training delivered by an instructor specialized in digital analytics, on site or remotely. <br><a href=\"https:\/\/www.optimalways.academy\/en\/practical-details\/\">See our practical details &gt;<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7891bc58 elementor-widget elementor-widget-image\" data-id=\"7891bc58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/08\/21FOR00329.1-certificat-de-conformite.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"217\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png\" class=\"attachment-large size-large wp-image-716\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi.png 334w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/qualiopi-300x195.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd1b101 module e-flex e-con-boxed e-con e-parent\" data-id=\"4dd1b101\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f9a26a8 e-con-full e-flex e-con e-child\" data-id=\"7f9a26a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc50379 elementor-widget elementor-widget-text-editor\" data-id=\"5cc50379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 1: E-commerce KPI &#8211; Fundamentals<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a199f49 e-con-full e-flex e-con e-child\" data-id=\"6a199f49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd09677 elementor-widget elementor-widget-text-editor\" data-id=\"3cd09677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a90199 e-flex e-con-boxed e-con e-parent\" data-id=\"72a90199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56faaaba e-con-full e-flex e-con e-child\" data-id=\"56faaaba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cddc39f elementor-widget elementor-widget-text-editor\" data-id=\"1cddc39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The essentials for analyzing e-commerce performance<\/p><p><strong>Objectives:<\/strong><br>1. Learn to work with key e-commerce KPIs and KPI trees<br>2. Understand the e-commerce market equation and how its components work together<br>3. Familiarize yourself with the e-commerce analysis framework<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a111cdf e-con-full e-flex e-con e-child\" data-id=\"4a111cdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2166c205 elementor-widget elementor-widget-image\" data-id=\"2166c205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e96fd elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d3e96fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be97564 module e-flex e-con-boxed e-con e-parent\" data-id=\"be97564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-326be168 e-con-full e-flex e-con e-child\" data-id=\"326be168\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c476d3 elementor-widget elementor-widget-text-editor\" data-id=\"61c476d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 2: E-commerce KPI &#8211; Audience<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527207e5 e-con-full e-flex e-con e-child\" data-id=\"527207e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bafe100 elementor-widget elementor-widget-text-editor\" data-id=\"7bafe100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f7ca5ca e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ca5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16db3d7d e-con-full e-flex e-con e-child\" data-id=\"16db3d7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261d4250 elementor-widget elementor-widget-text-editor\" data-id=\"261d4250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand and analyze e-commerce audiences while mastering data quality issues<\/p><p><strong>Objectives:<\/strong><br>1. Understand the differences between customer, user and session in analytics<br>2. Learn how to analyze an audience by device, location, demographics and other dimensions<br>3. Identify the factors that influence data collection (adblockers, confidentiality, consent, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1310b77c e-con-full e-flex e-con e-child\" data-id=\"1310b77c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b64a6d elementor-widget elementor-widget-image\" data-id=\"6b64a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cfb707 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34cfb707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2769481c module e-flex e-con-boxed e-con e-parent\" data-id=\"2769481c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abfb9a0 e-con-full e-flex e-con e-child\" data-id=\"abfb9a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d4b203 elementor-widget elementor-widget-text-editor\" data-id=\"46d4b203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 3: E-commerce KPIs &#8211; Acquisition<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2c4030 e-con-full e-flex e-con e-child\" data-id=\"4e2c4030\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474b6467 elementor-widget elementor-widget-text-editor\" data-id=\"474b6467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29936803 e-flex e-con-boxed e-con e-parent\" data-id=\"29936803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52bf6024 e-con-full e-flex e-con e-child\" data-id=\"52bf6024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a892fa7 elementor-widget elementor-widget-text-editor\" data-id=\"3a892fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyze and optimize acquisition channel performance to improve traffic quality<\/p><p><strong>Objectives:<\/strong><br>1. Identify the different acquisition channels (online vs. offline, paid vs. organic)<br>2. Understand basic acquisition frameworks (TOFU, MOFU, BOFU)<br>3. Learn how to analyze channel and campaign performance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74d825f8 e-con-full e-flex e-con e-child\" data-id=\"74d825f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11461f9f elementor-widget elementor-widget-image\" data-id=\"11461f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ab3e86 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21ab3e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d6b50d module e-flex e-con-boxed e-con e-parent\" data-id=\"33d6b50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-332ea889 e-con-full e-flex e-con e-child\" data-id=\"332ea889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced9bc0 elementor-widget elementor-widget-text-editor\" data-id=\"4ced9bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 4: E-commerce KPI &#8211; Merchandising<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a70a46d e-con-full e-flex e-con e-child\" data-id=\"7a70a46d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b18f7 elementor-widget elementor-widget-text-editor\" data-id=\"7b18f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2e97df e-flex e-con-boxed e-con e-parent\" data-id=\"6b2e97df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4af881f7 e-con-full e-flex e-con e-child\" data-id=\"4af881f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b61ad6b elementor-widget elementor-widget-text-editor\" data-id=\"6b61ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand and analyze product descent by studying navigation, search and discovery paths<\/p><p><strong>Objectives:<\/strong><br>1. Identify content categorization and navigation patterns<br>2. Understand product discovery paths<br>3. Learn to analyze product navigation and search behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405cfc11 e-con-full e-flex e-con e-child\" data-id=\"405cfc11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eadffdb elementor-widget elementor-widget-image\" data-id=\"7eadffdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4e28d elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ab4e28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e35146 module e-flex e-con-boxed e-con e-parent\" data-id=\"11e35146\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6375f53d e-con-full e-flex e-con e-child\" data-id=\"6375f53d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0ef9 elementor-widget elementor-widget-text-editor\" data-id=\"5e2a0ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 5: E-commerce KPI &#8211; Checkout<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18be3d59 e-con-full e-flex e-con e-child\" data-id=\"18be3d59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa6b528 elementor-widget elementor-widget-text-editor\" data-id=\"3fa6b528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2c1032 e-flex e-con-boxed e-con e-parent\" data-id=\"3f2c1032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc15baa e-con-full e-flex e-con e-child\" data-id=\"7cc15baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54210506 elementor-widget elementor-widget-text-editor\" data-id=\"54210506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyze the order tunnel to identify pathways, measure abandonment and detect friction points<\/p><p><strong>Objectives:<\/strong><br>1. Identify the different possible paths in an order tunnel<br>2. Understand how different abandonment rates are calculated<br>3. Learn to analyze funnels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc3ee91 e-con-full e-flex e-con e-child\" data-id=\"5fc3ee91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62776b5b elementor-widget elementor-widget-image\" data-id=\"62776b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cc31b2 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70cc31b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2cfd4 module e-flex e-con-boxed e-con e-parent\" data-id=\"7d2cfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d3956b7 e-con-full e-flex e-con e-child\" data-id=\"6d3956b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77946077 elementor-widget elementor-widget-text-editor\" data-id=\"77946077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module 6: E-commerce KPI &#8211; Monetization &amp; Loyalty<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bf8fa7 e-con-full e-flex e-con e-child\" data-id=\"51bf8fa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2656fc23 elementor-widget elementor-widget-text-editor\" data-id=\"2656fc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Level<\/strong>: Beginner | <strong>Duration<\/strong>: 2 h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39854848 e-flex e-con-boxed e-con e-parent\" data-id=\"39854848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2372a6a1 e-con-full e-flex e-con e-child\" data-id=\"2372a6a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7473 elementor-widget elementor-widget-text-editor\" data-id=\"82b7473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyze monetization and loyalty to drive e-commerce revenues and profitability<\/p>\n<p><strong>Objectives:<\/strong><br>1. <span style=\"font-weight: 400;\">Identify the different types of monetization and the differences between retention and acquisition<\/span><br>2. <span style=\"font-weight: 400;\">Understand how to calculate key monetization and retention indicators<\/span><br>3. <span style=\"font-weight: 400;\">Learn how to analyze the profitability of an e-commerce site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47322ba5 e-con-full e-flex e-con e-child\" data-id=\"47322ba5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71dc8f98 elementor-widget elementor-widget-image\" data-id=\"71dc8f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"754\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2025\/01\/91c4f692-3555-4566-81cb-00ab6db9fd39-e1768754905443.png\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4951e7 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6a4951e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/training-catalog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af3ae5c e-flex e-con-boxed e-con e-parent\" data-id=\"1af3ae5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59fb8c98 e-con-full e-flex e-con e-child\" data-id=\"59fb8c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af0ecb2 elementor-widget elementor-widget-text-editor\" data-id=\"2af0ecb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-375 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/pedagogie.png\" alt=\"\" width=\"59\" height=\"58\">Our teaching methods<\/h2>\n<p><strong>Our 2-hour modules<\/strong> are designed to maximize participants&#8217; concentration and commitment. <strong>Using real-life case studies and your own data in complete confidentiality<\/strong>, you&#8217;ll easily assimilate the concepts covered. Our approach is pragmatic: we share best practices and concrete avenues of analysis. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d5f6f1 e-con-full e-flex e-con e-child\" data-id=\"68d5f6f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152e5dda elementor-widget elementor-widget-text-editor\" data-id=\"152e5dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-377 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/validation-acquis.png\" alt=\"\" width=\"47\" height=\"49\">Learning assessment<\/h2><p><strong>A<\/strong> <strong>multiple-choice questionnaire<\/strong> is sent to all participants at the end of each training module. A score of at least 70% is required for validation. <strong>A training certificate<\/strong> <strong>is sent to each participant<\/strong> for the modules completed, once the training is over.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48290617 e-con-full e-flex e-con e-child\" data-id=\"48290617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eba3034 elementor-widget elementor-widget-text-editor\" data-id=\"eba3034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-376 alignleft\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/accessibilite.png\" alt=\"\" width=\"44\" height=\"59\">Accessibility<\/h2><p><strong>Our online and face-to-face training courses are accessible to people with disabilities<\/strong>. We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the training course, timetables, pace&#8230;) and <strong>assess the specific needs to adapt the training courses<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b21753 e-con-full e-flex e-con e-parent\" data-id=\"8b21753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df73fa3 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"df73fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1728\" class=\"elementor elementor-1728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8938a e-con-full e-flex e-con e-parent\" data-id=\"41b8938a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681913d7 elementor-widget elementor-widget-heading\" data-id=\"681913d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Optimal Ways Academy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9e11d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d28a9b e-con-full e-flex e-con e-child\" data-id=\"6d28a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c163 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nos formateurs experts en Digital Analytics<\/strong> permettent \u00e0 vos \u00e9quipes de progresser rapidement dans la d\u00e9marche d\u2019analyse et d\u2019optimisation.<\/li><li><strong>Nos modules de 2 heures<\/strong> sont con\u00e7us pour maximiser la concentration et l\u2019engagement des participants. Ce format souple facilite la planification des formations pour vos \u00e9quipes.<\/li><li>Nos programmes sont con\u00e7us pour r\u00e9pondre parfaitement <strong>aux besoins uniques et au niveau de maturit\u00e9 de votre \u00e9quipe<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c960f56 e-con-full e-flex e-con e-child\" data-id=\"c960f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80ef4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb80ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>L\u2019\u00e9tude de cas r\u00e9els et l\u2019utilisation de vos propres donn\u00e9es<\/strong> en toute confidentialit\u00e9 permet un apprentissage facile des concepts abord\u00e9s.<\/li><li>Nos formations favorisent rapidement et concr\u00e8temen<strong>t le d\u00e9veloppement de nouvelles comp\u00e9tences<\/strong> pour vos \u00e9quipes.<\/li><li>La<strong> certification Qualiopi<\/strong> atteste de la qualit\u00e9 et l\u2019efficacit\u00e9 de nos actions de formation continue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d208d e-con-full e-flex e-con e-child\" data-id=\"c9d208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b6170 elementor-widget elementor-widget-image\" data-id=\"70b6170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"440\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png\" class=\"attachment-full size-full wp-image-634\" alt=\"\" srcset=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe.png 654w, https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/optimal-ways-equipe-300x202.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31dbc2 e-flex e-con-boxed e-con e-parent\" data-id=\"a31dbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ef421 elementor-widget__width-initial elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36ef421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3cd54 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"ef3cd54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1699ca25 e-flex e-con-boxed e-con e-parent\" data-id=\"1699ca25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c658459 elementor-widget elementor-widget-heading\" data-id=\"c658459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous font confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a939 elementor-widget elementor-widget-text-editor\" data-id=\"e1a939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis la cr\u00e9ation d&#8217;Optimal Ways Academy, des \u00e9quipes de nombreuses enseignes<br>&nbsp;d&#8217;envergure nationale et internationale ont pu b\u00e9n\u00e9ficier de nos formations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce9475 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce9475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35225c7 e-con-full e-flex e-con e-child\" data-id=\"35225c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350b194 elementor-widget elementor-widget-image\" data-id=\"350b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"88\" src=\"https:\/\/www.optimalways.academy\/wp-content\/uploads\/2024\/07\/logo-afibel.png\" class=\"attachment-large size-large wp-image-169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203545 e-con-full e-flex e-con e-child\" data-id=\"4203545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4301b5 elementor-widget elementor-widget-image\" data-id=\"e4301b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" 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