Training Paths


Fundamentals 1 • Discovery


How to integrate and use Google BigQuery for the analysis of an e-commerce site with Google Analytics 4?



  1. Understand what BigQuery is all about
  2. Understand how to access the BigQuery console
  3. Create the first SQL queries in the GCP interface

120 min

Fundamentals 2 • Reporting



How to use Google BigQuery for in-depth analysis of an e-commerce site with Google Analytics 4?



  1. Identify and use the advanced options offered by BigQuery
  2. Create E-commerce reports via BigQuery
  3. Create Acquisition reports via BigQuery

120 min

The Team of trainers

Nicolas Malo

A reference in Digital Analytics in France, Nicolas has been trainings teams in Digital Analytics since 2012.

Camille Chaudet

Digital Analytics expert in France, Camille helps to ensure the excellence of the company's training mission.

Hugo Stepien

Digital Analytics Consultant, Hugo helps you get a good understanding of the use of your Digital Analytics solution.

Optimal Ways is a Qualiopi certified training organization.

All our training courses are OPCO eligible.


Target Audience :

Business users and e-merchants who want a detailed understanding of how to use digital analytics solutions and tools.

Prérequisite :

For the Fundamentals - Discovery modules, a good knowledge of the web and emarketing is necessary, validated by a quiz.

For the other modules, the prerequisite is the level of a previous module defined, validated by passing a quiz.

Accessibility :

Our training courses are delivered within the company, so the management of disabilities is carried out in association with the client's disability advisor.

Our objective: to coordinate ourselves to ensure that a person with a disability can follow the training.

Delay :

once the training request is received, we proceed within 10 days to the analysis of the needs and the planning of the training, which will depend on the internal organization of the client.


to plan a training 

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